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Bill Hartzer

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700+ Brands, $430M Recovered: Tencent’s IP Crackdown Is Turning Heads

Posted on May 4, 2026 Written by Bill Hartzer

Weixin Brand Protection Report

Tencent’s Spring 2026 Weixin Brand Protection Report makes one point clear. Intellectual property enforcement has moved past the old “report it, wait, remove it” model. … [Continue reading]

Filed Under: Branding

ICANN’s New gTLD Window Is Now Open

Posted on May 4, 2026 Written by Bill Hartzer

ICANN has officially opened the application window for its New Generic Top-Level Domains (gTLD) Program: 2026 Round. For many organizations, this is not just another announcement. It is a rare opportunity that only comes around every decade or so. … [Continue reading]

Filed Under: Domain Names

Brands Are Missing This Simple Trick Driving 6.7x More Conversions

Posted on April 29, 2026 Written by Bill Hartzer

EMP1009-Social-Media-Benchmarks-Report-Feature-768x384

Brands See 6.7x Conversion Spike From User Content, New Report Signals Major Shift in Social Media ROI A new report from Emplifi sends a clear message to marketers: the days of chasing likes without revenue impact are fading fast. The Q1 2026 Social … [Continue reading]

Filed Under: Social Media Marketing

Scam Victims Are Drowning in Digital Evidence

Posted on April 27, 2026 Written by Bill Hartzer

Influere Investigations Calls Attention to a New Problem: Too Much Evidence, Not Enough Clarity Online fraud is no longer a simple email scam or a single fake website. It now spans messaging apps, cryptocurrency wallets, payment processors, and … [Continue reading]

Filed Under: Social Media

Hackers Hijack Google Results: Bybit Exposes AI-Powered macOS Malware Targeting Claude Code Searches

Posted on April 21, 2026 Written by Bill Hartzer

Bybit Uncovers AI-Assisted macOS Malware Campaign Targeting Users Searching for Claude Code

Bybit Flags AI-Driven macOS Malware Campaign Targeting Developers Searching for Claude Code Bybit has stepped into the cybersecurity spotlight with a detailed disclosure that reads more like a warning shot than a routine report. The cryptocurrency … [Continue reading]

Filed Under: Google

SiteImprove: 79% of Buyers Turning to AI

Posted on April 20, 2026 Written by Bill Hartzer

Siteimprove Expands AEO Capabilities as AI Search Redefines Digital Visibility Siteimprove has introduced a significant update to its Siteimprove.ai Search solution, adding advanced Answer Engine Optimization (AEO) insights aimed at enterprise … [Continue reading]

Filed Under: AI

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
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  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
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  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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