• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Internet Usage » Most Chinese Internet Users Access the Web Via Internet Cafes

Most Chinese Internet Users Access the Web Via Internet Cafes

Posted on January 29, 2007 Written by Bill Hartzer

According to governmental statistics, China’s internet population grew last year by 23.4 percent to 137 million people. At the current rate of growth, Chinese online users will outnumber the 210 million users in the United States by 2009. However, with half of the Chinese users accessing the Internet via computers in Internet cafes, marketers targeting the Chinese market should take a second look at these users.

Vital Wave Consulting, a management consultancy that analyzes the needs and opportunities for technology in developing-country markets, is advising companies to take a second look at the Chines users. Brooke Partridge, the company’s founder and principal consultant says, “Without doubt, China is a considerable current and future market opportunity for many technology companies, but to tap into that market, business managers have to evaluate market data in the context of their own business model.”

Brooke Partridge recently pointed out that in China there is an large gap between Internet users and computer ownership. The Chinese government reports that there are 140 million internet users in China. But, although these users are accessing the Internet they aren’t necessarily in a position to purchase something. So, these users won’t “convert” to sales, and that’s an important part of Search Engine Marketing.

If you’re a search engine marketer and target the Chinese market or you’re thinking about targeting the Chinese market, then take a second look: there’s a big problem with PC ownership in China. PC ownership is growing in China, but currently it’s only a third of the United States total. This means that only a small percentage of Chinese online users will have much disposable income or access to financial mechanisms like credit cards for online purchases.

According to Vital Wave Consulting, Google may be in one of the best positions to take advantage of a shared-use PC environment. In addition to the ad-based revenues from its search engine, the company’s nascent online productivity software suite may be more attractive to shared-use consumers than Microsoft’s Office. Online software and storage would relieve consumers from the burden of carrying (and possibly losing) a storage device, while settings would be consistent from machine to machine, Internet cafe to school lab or workplace.

I’m not recommending that Search Engine Marketers stay away from the Chinese market. It’s important to be aware of the fact that most online users in China don’t own their PC. So, when deciding whether or not to target the Chinese users, you take this into account; it appears that there’s a possible opportunity to sell online software and storage to these users.

Filed Under: Internet Usage

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·