• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Internet Usage » Most Chinese Internet Users Access the Web Via Internet Cafes

Most Chinese Internet Users Access the Web Via Internet Cafes

Posted By Bill Hartzer on January 29, 2007at 8:27 am

According to governmental statistics, China’s internet population grew last year by 23.4 percent to 137 million people. At the current rate of growth, Chinese online users will outnumber the 210 million users in the United States by 2009. However, with half of the Chinese users accessing the Internet via computers in Internet cafes, marketers targeting the Chinese market should take a second look at these users.

Vital Wave Consulting, a management consultancy that analyzes the needs and opportunities for technology in developing-country markets, is advising companies to take a second look at the Chines users. Brooke Partridge, the company’s founder and principal consultant says, “Without doubt, China is a considerable current and future market opportunity for many technology companies, but to tap into that market, business managers have to evaluate market data in the context of their own business model.”

Brooke Partridge recently pointed out that in China there is an large gap between Internet users and computer ownership. The Chinese government reports that there are 140 million internet users in China. But, although these users are accessing the Internet they aren’t necessarily in a position to purchase something. So, these users won’t “convert” to sales, and that’s an important part of Search Engine Marketing.

If you’re a search engine marketer and target the Chinese market or you’re thinking about targeting the Chinese market, then take a second look: there’s a big problem with PC ownership in China. PC ownership is growing in China, but currently it’s only a third of the United States total. This means that only a small percentage of Chinese online users will have much disposable income or access to financial mechanisms like credit cards for online purchases.

According to Vital Wave Consulting, Google may be in one of the best positions to take advantage of a shared-use PC environment. In addition to the ad-based revenues from its search engine, the company’s nascent online productivity software suite may be more attractive to shared-use consumers than Microsoft’s Office. Online software and storage would relieve consumers from the burden of carrying (and possibly losing) a storage device, while settings would be consistent from machine to machine, Internet cafe to school lab or workplace.

I’m not recommending that Search Engine Marketers stay away from the Chinese market. It’s important to be aware of the fact that most online users in China don’t own their PC. So, when deciding whether or not to target the Chinese users, you take this into account; it appears that there’s a possible opportunity to sell online software and storage to these users.

Filed Under: Internet Usage

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020
  • Web Host Agents Sending Fake Invoices for Website Hosting July 17, 2020
  • Duane Forrester On Search Intent and Internal Site Search July 9, 2020
  • Google Loses Blogspot.In Domain Name July 8, 2020
  • Peter Leshaw on In-House Digital Marketing and Dashboards for Reporting July 2, 2020
  • Mark Traphagen on Schema, Schema Tools, and On Page SEO Tools June 29, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (197)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (176)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (8)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (202)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version