• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Domain Names » How to Host Your Domain Name with Bing.com For Free

How to Host Your Domain Name with Bing.com For Free

Posted on April 9, 2014 Written by Bill Hartzer

Tired of having to pay for web hosting and don’t want to park your domain name with a domain name parking company? Well, you can (temporarily) host your domain name with Bing.com for free. Yes, that’s right, all you have to do is set your domain’s name servers to Microsoft’s name servers and your domain name, when typed into a web browser, will automatically redirect to a keyword search at Bing.com.

Just as a disclaimer, while I have discovered that this works, I have not verified with anyone at Bing as to whether they are “okay” with doing this. I could imagine that they might not have a problem with it, as you’re technically giving the Bing.com search engine “free traffic” and visitors, they might not want you doing this.

How to host your domain with Bing
Well, it really is a pretty simple process. Log into the registrar where your domain name is located, and change the name servers so that they point to ns1.msft.net and ns2.msft.net. Depending on the registrar, there are different ways to do this.

For example, with GoDaddy, you’ll need to log into your GoDaddy account. Then, log into the domain manager, the interface where you see all the domain names you own. Then, select the domain name and then choose the name servers option. Edit your name servers and change them to ns1.msft.net for the first one and then ns2.msft.net for the second one.

You may want to actually change your name servers to Microsoft’s name servers, because if you leave your domain name with GoDaddy’s default name servers you will end up giving money to GoDaddy: their standard default landing page on your domain name has pay per click ads, and when someone clicks on one of those ads they make money. If you opt into GoDaddy’s domain parking program, you’ll have to pay GoDaddy for the privilege of making some of that domain name parking revenue.

An alternative to parking with GoDaddy would be to park your domain name with Sedo.com or another domain name parking company, there are lots of them out there.

whois-mrotgage

My Test Domain Name, Mrotgage.com
Right now, I am testing a domain name that I own, mrotgage.com (yes, it’s a typo domain name for the word “mortgage”). All I did was go into my GoDaddy account and set the name servers to ns1.msft.net and ns2.msft.net. Within seconds, the name started resolving to Bing.com’s search results, as shown below. Go ahead and go to Mrotgage.com in your web browser: it will automatically show the search results in Bing for “mrotgage”.

bing-mrotgage-search-results

All I did, again, was change the name servers. Microsoft, on their side, as configured their name servers so that a domain name that’s not set up with them will, in fact, resolve to a search result for the domain name (without the TLD). So, if you set xyz123.com to Microsoft’s name servers, they will automatically figure out that they need to display a search result in Bing for “xyz123”. I tested various other pages, such as going to mrotgage.com/billhartzer.html and all it did was show a search result in Bing.com for “mrotgage”, which is understandable.

What happens when you set the name servers
Once you set the name servers to ns1.msft.net and ns2.msft.net, you’ll notice that the domain name redirects to a Bing.com search result for the keyword in the domain name without the TLD (Top Level Domain), such as .com, .net, .org, etc.. If you look at the server headers, you’ll notice that it’s a 302 Temporary Redirect, and not a 301 Permanent Redirect (which actually is a good thing). Here’s the server header for mrotgage.com:

Sending request:

GET / HTTP/1.1
Host: www.mrotgage.com
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:28.0) Gecko/20100101 Firefox/28.0
Referer: http://www.rexswain.com/httpview.html
Connection: close

• Finding host IP address...
• Host IP address = 65.55.39.12
• Finding TCP protocol...
• Binding to local socket...
• Connecting to host...
• Sending request...
• Waiting for response...
Receiving Header:
HTTP/1.1·302·Found
Cache-Control:·private
Content-Type:·text/html;·charset=utf-8
Location:·http://www.bing.com/search?q=mrotgage&form=MSSRPD
Server:·Microsoft-IIS/7.0
X-AspNet-Version:·2.0.50727
X-Powered-By:·ASP.NET
Date:·Wed,·09·Apr·2014·13:32:03·GMT
Connection:·close
Content-Length:·170

End of Header (Length = 303)

So, as you can see, this is a 302 Temporary Redirect, which, as I mentioned, actually is a good thing. Here’s why.

When you first register a new domain name, and you don’t have any content on that domain name except for a standard “domain name parking page”, like in the case of GoDaddy’s domain parking page, Google treats the domain name a little bit differently than they treat a domain name that has content on it. For example, in many cases, if you simply park a domain name, Google doesn’t think that domain name should show up in the search results because it contains “low quality content”. So, essentially the domain is “blacklisted” and, in fact, will take some time to “recover” if you put real content on it and start using it. The time it will take to recover may be days or weeks, or, even months if you don’t get some good links pointing to the new website.

Alternatively, if you were to park the domain name or set it to something like Microsoft’s name servers, ns1.msft.net and ns2.msft.net, then there would be a 302 Temporary Redirect, telling Google that the domain name is only pointing there temporarily–and that at some point it will have content on it again, so keep the domain name in Google’s index. Bing, at the same time, treats this same situation the same way, they treat 302 redirects as temporary as well.

So, if you plan on using a domain name and putting real content on it, setting the name servers to Microsoft’s name servers might be a good option at this point, and a good alternative to parking the domain name or simply letting your registrar earn domain name parking revenue from your domain name.

I’ve reached out a reps at Microsoft to get an official comment on this, and will update the post once I hear back from them.

Filed Under: Domain Names

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·