Google Now a Part of Alphabet, Uses New gTLD Domain Extension

Google has been officially moved to a new organization called Alphabet. Larry Page, in a letter on their new site, explained that they traditionally don’t do normal things. Sometimes they do things differently because Google isn’t a conventional company.

Google is now a part of a Alphabet, and Alphabet is a collection of companies.

The story here is not that Google has moved to Alphabet. The story is that Alphabet is using a new gTLD domain extension as their domain name.

Alphabet is using a new domain extension, .XYZ. Why is that important? Well, I personally think that this is a huge turning of the tide here, as they purposely decided to use a new gTLD domain extension rather than a .com domain extension. Alphabet, the new company, could have easily bought a new .COM domain name. Well, they could have, in fact, used something else. They could have purchased just about any .com domain name they wanted.

But they chose to go with ABC.XYZ.

This, folks, in my opinion, just put the new gTLDs on the map. This post by Larry Page from Google is going to be seen a lot of people. The public will now be going to abc.xyz, as the domain name for Alphabet. When Google chose to use that domain name (er, when Alphabet chose to use that domain name), they essentially said that “it’s okay for a large brand or large company to use a new gTLD domain name extension” as their web address.

Also, note that Alphabet’s domain name is registered to a German company, as @YoungBloodJoe points out:

http://t.co/Y2dolxQKAc is owned by a German company, not @Google this could be interesting. pic.twitter.com/hND2YoJMTC

— (not provided) (@YoungbloodJoe) August 10, 2015

Elliot over at Domain Investing also wrote about the fact that this Alphabet site is using a new gTLD domain name. Again, the story here is not Google being moved under Alphabet. It’s the fact that they’re now using a new domain name extension.