Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. [Read more…]

Social Connections has released MashedIn.com, an application that allows you to identify mutual connections across multiple social networks. MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook, Twitter, or LinkedIn to reveal common connections to the widget owner. [Read more…]

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612


MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media” that is a comprehensive analysis of luxury auto brands and their presence within social networks. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media. [Read more…]

Thanks to @oprah (Oprah) and @aplusk (Ashton Kutcher), Twitter is now the 49th most popular site according to Alexa. In the past 3 months, Twitter’s traffic is up a whopping 334.6 percent. [Read more…]

Cranberry, a company led by led by Internet visionary David McInnis (formerly of PRWeb), has launched PeoplePond, an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. It was officially launched to the general public during the annual South by Southwest conference and festival in Austin, Texas. [Read more…]

   

XING AG has purchased New York-based socialmedian Inc., a leading innovator in the social news industry. socialmedian.com allows you to get the news filtered by your social networks. Socialmedian originally debuted earlier this year grown very rapidly. [Read more…]

As a blog partner for the 2008 Open Web Awards, I’m pleased to announce the winners. [Read more…]

BrightTalk is hosting a Conversational Marketing Summit asked me to present. At 3:00pm Pacific Time on November 24th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. [Read more…]

BrightTalk is hosting a Social Media Marketing Summit asked me to present. At 2:15pm Pacific Time on October 7th, 2008 I talked about Social Media and Search and how your search engine marketing efforts can benefit from social media marketing. [Read more…]

How many times has someone come up to you and say, “I know someone who looks exactly like you!” Just yesterday I was at a car dealership and one of the service guys started talking to my wife, just as if he has known her for years. The problem is that my wife has never seen that guy before. He must have thought that he was talking to her look-alike. [Read more…]