Constant Contact is making a bold move to help small businesses turn their social media followers into paying customers. The digital marketing giant has announced its acquisition of Txtify Technologies, a Toronto-based company specializing in mobile-first lead generation. This deal is a major win for small businesses struggling to convert online engagement into real, tangible sales. [Read more…]
Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations. [Read more…]
In a world where a single “like” can influence your next big purchase, Gen Z is at the forefront of this trend. A new study from Mavely reveals just how much sway influencers hold over holiday shopping decisions—and why it’s not always a sure-fire sale. [Read more…]
If you’re an eCommerce brand dabbling in Paid Social advertising, it’s time to step up your game. A new report from Fospha, a leading measurement and attribution company, reveals that brands are only scratching the surface when it comes to maximizing their returns from Paid Social channels. In fact, many brands are leaving significant money on the table, only spending about 27.5% of the channel’s potential profitability. [Read more…]
In a new study that could shake up marketing strategies across the board, the Interactive Advertising Bureau (IAB) revealed some eye-opening details about how brands and consumers really feel about Commerce Video ads. Despite 70% of digital advertisers already using this ad format, there’s a major disconnect between what companies think works and how consumers actually respond. [Read more…]
StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments. [Read more…]