StatSocial, a leader in cross-platform social audience insights, has announced a strategic partnership with Databricks, the renowned Data and AI company. This collaboration significantly broadens StatSocial’s reach within the Databricks Marketplace, making it easier for businesses to access and leverage powerful social and influencer data segments.
StatSocial’s integration into the Databricks Marketplace is a game-changer for brands looking to enrich their datasets with expansive social data. The company’s AI-optimized insights provide a deep dive into social audiences’ brand affinities, influencer preferences, and media consumption habits. With these insights readily available, users can now enhance their marketing strategies, ensuring they hit the mark with highly targeted and impactful campaigns.
This partnership is poised to benefit a wide range of industries, from health and wellness to finance and entertainment. StatSocial’s social data segments allow companies to:
- Enrich Existing Datasets: By integrating extensive social data from major platforms, companies can paint a more complete picture of their audience.
- Audience-First Planning: Understand media and influencer preferences as well as brand loyalties, allowing for more strategic planning and collaboration efforts.
- High-Impact Campaigns: Activate on precise, highly targeted segments to ensure marketing efforts resonate with the intended audience.
- Measure Organic Exposure: Utilize custom segments to gauge the effectiveness of organically exposed audiences.
Jen McNamee, Director of Technology Partnerships at Databricks, expressed her enthusiasm for the collaboration, stating, “We’re excited to welcome StatSocial to the Databricks Marketplace. Their extensive audience data will enhance our customers’ profiling, segmentation, and analysis capabilities, helping them make more informed business decisions and improve marketing strategies. As we continue to expand our Databricks Marketplace offerings, collaborations with innovative data providers like StatSocial play a crucial role in delivering value to our growing community.”
StatSocial’s offerings will feature native listings within the Databricks Marketplace, tailored to meet the unique needs of various sectors. Whether it’s identifying consumer behavior in health and wellness or analyzing trends in financial services, these segments provide businesses with the relevant and timely data necessary for strategic success.
This partnership not only expands StatSocial’s footprint but also underscores the growing importance of data-driven decision-making in today’s competitive market. By combining StatSocial’s audience insights with Databricks’ robust data infrastructure, brands can unlock new opportunities to connect with their audiences in more meaningful ways.
For businesses eager to stay ahead of the curve, this collaboration offers a powerful toolset to navigate the ever-evolving landscape of social data, ensuring that their marketing strategies are not just informed, but transformative.
StatSocial empowers organizations with the industry’s leading cross-platform social audience insights, enabling more informed marketing decisions. Their advanced solutions cover consumer insights, media and brand planning, influencer marketing, and more. For additional information, visit StatSocial.com.
