On this episode of the Digital Marketing with Bill Hartzer Podcast, I spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. We also discussed submitting articles and content ideas to media and publications. [Read more…]
In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
The following is the full transcript of the podcast. [Read more…]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mike Rhodes from Web Savvy about Google Ads. Mike is one of the authors of the Ultimate Guide to Google Ads book, now in its 6th edition. Below is the full transcript of this week’s episode. The video is above, on the Hartzer Consulting YouTube Channel, and you can also find the podcast wherever you get your podcasts, such as Apple Podcasts, Amazon Music, iHeartRadio, and Spotify. [Read more…]
In episode 46 of the Digital Marketing with Bill Hartzer podcast, I talked about Email Deliverability. If you send or receive email from your domain name, it’s important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name. [Read more…]
On episode 44 of the Digital Marketing with Bill Hartzer podcast, I spoke with Beck Power from Power Creative Media. We talked about re-purposing content, as well as building authority on social media. [Read more…]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Naira Perez from SpringHill Digital. We talked about paid media, creating audiences, defining your audience, and potential customers. We also talked about budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising. [Read more…]
On the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Duane Forrester of Yext about search intent and internal site search. [Read more…]
On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Peter Leshaw, a Digital Marketing Strategist. We talked about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They we chatted about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes. [Read more…]
On the latest episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Grant Simmons from Homes.com. We talked about SEO for large websites, the importance of partnerships for traffic, and search engine indexing. Also discussed was creating new websites and how to pages from new websites to rank well in the search engine results pages. [Read more…]