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Home » Marketing » Page 20

Marketing Tactics – How The Victorian Barrow Boy Did It

Posted on January 30, 2014 Written by Bill Hartzer

Whilst long lambasted as unsophisticated in both technique and patter, personally I think we have a lot to learn from the humble barrow boy.

If unsophisticated is substituted for simple, I think we can all agree that one thing the barrow boy or girl does well, is effectively communicate their message to their customer base. In the days when weekly markets were the hub of the community, you knew exactly where to find everything from groceries to meat, because barrow boys and girls would shout their wares and their prices from the top of their lungs, occupying the same stall week in, week out whatever the weather. [Read more…]

Filed Under: Marketing

What Happens When Gmail Goes Down

Posted on January 24, 2014 Written by Bill Hartzer

Gmail went down today for a short period of time. I recall it being less than 30 minutes, like 20 minutes tops. But it was in the middle of the work day. So, what happened when Gmail went down? Apparently we all turned to Twitter to complain.

First, we had to check our routers to see if the router was having a problem:

gmail-down-router [Read more…]

Filed Under: Marketing

Social Media Club Dallas to Rebrand, Distance Itself from Social Media Club

Posted on January 23, 2014 Written by Bill Hartzer

social media club dallas

The Dallas chapter of the Social Media Club, Social Media Club Dallas, is has decided to distance itself or disassociate itself from the national chapter of the Social Media Club. The Dallas organization will soon rebrand under a new name and new logo. [Read more…]

Filed Under: Marketing

The Importance of Marketing Automation

Posted on January 16, 2014 Written by Bill Hartzer

Marketing automation software is important since they allow brands to use targeted marketing messages to help drive conversions and create a rich profile of their audience. A marketing automation company will ensure that these processes run effectively by turning data into insights that optimize marketing messages and help to create strong customer lifetime value models. There are many digital channels that offer valuable resources to gather consumer and data insights which can be acted upon in real time. [Read more…]

Filed Under: Marketing

NamesCon 2014: SEO, Search, New TLDs and Audience

Posted on January 15, 2014 Written by Bill Hartzer

namescon ruth burr

At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. Adam Dicker is moderating the panel.

What role does social media play for online businesses and what role does it mean for businesses in 5 years. [Read more…]

Filed Under: Marketing

NamesCon 2014: The Secondary Market Is the Primary Market

Posted on January 14, 2014 Written by Bill Hartzer

namescon 2014: secondary market is primary domain market

Bill Sweetman is moderator, and introduces the panelists.

Reps from Sedo, Domain Names Sales, Namejet, and Paul Nicks from Godaddy, and Mike Berkens from TheDomains.com

Question: Are the best years and the huge paydays of domain 2ndary market behind us? [Read more…]

Filed Under: Marketing

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