The AI category on BillHartzer.com explores how artificial intelligence is reshaping search, marketing, technology, and everyday business operations. This section features news articles, product announcements, research insights, and practical analysis of how AI tools and platforms are evolving. From breakthroughs in machine learning to major updates from leading tech companies, each post examines the real impact of AI on digital strategy and user behavior. Readers can expect clear, informed commentary rooted in Bill Hartzer’s deep experience with search, analytics, and emerging technologies—making this category a go-to resource for understanding AI’s accelerating role across industries.
Optimizely has taken a major leap forward in the marketing technology space, thanks to its latest partnership announcement with Google Cloud. The news dropped just before Opticon, the company’s flagship event, and it’s already causing a stir. Marketers, take note: this is a game-changer. [Read more…]
Hookle, a pioneering technology company from Finland, is making a splash in the U.S. market by empowering micro-businesses with a unique, AI-powered approach to social media marketing. Through its streamlined app, Hookle is simplifying digital marketing for over 30 million micro-businesses in the U.S., giving these enterprises the opportunity to establish a digital footprint without the usual obstacles of cost and complexity. [Read more…]
Invoca’s latest study reveals 80% of B2C marketers say AI tools exceeded ROI expectations in 2024
Invoca’s newest State of AI in B2C Digital Marketing Report offers a compelling look at AI’s transformative influence on the industry in 2024. A standout finding? 80% of marketers say AI tools have exceeded their return on investment (ROI) expectations. Based on responses from 600 U.S. and U.K. marketers, the report shines a light on how AI is no longer just a curiosity—it’s driving real growth and change in the field. [Read more…]
Artprice by Artmarket has hit a new stride in 2024, recording a 13% boost in its Q3 revenue, all thanks to its innovative AI-powered approach, Intuitive Artmarket®. October saw the company introduce this AI-driven tool to its high-end subscribers, transforming how users access and analyze art market data. This approach means Artprice isn’t overhauling its extensive database for its 9.3 million users overnight but instead gradually layering AI insights for a seamless experience. This trial-by-fire method has resonated; the enhanced Premium subscription quickly became a top choice, highlighting just how much value this AI adds. [Read more…]
In an exciting launch, renowned marketer Mark Ling introduces Stealth Streams, a revolutionary AI-powered affiliate marketing platform. Designed with simplicity in mind, Stealth Streams promises to lower the entry barrier to affiliate marketing, offering tools that streamline building and growing a profitable online business. With the industry embracing artificial intelligence in leaps and bounds, Ling’s latest project stands out by automating critical tasks for users, allowing them to focus on scaling rather than struggling with tech issues. [Read more…]
Traject Data has launched a tool that extracts crucial insights from Google’s AI overview (AIO) search results. Based in Westminster, Colorado, Traject Data is committed to helping brands enter the growing field of Generative Engine Optimization (GEO) by offering tools to analyze and adapt content for the AI-driven world of generative search. [Read more…]