The AI category on BillHartzer.com explores how artificial intelligence is reshaping search, marketing, technology, and everyday business operations. This section features news articles, product announcements, research insights, and practical analysis of how AI tools and platforms are evolving. From breakthroughs in machine learning to major updates from leading tech companies, each post examines the real impact of AI on digital strategy and user behavior. Readers can expect clear, informed commentary rooted in Bill Hartzer’s deep experience with search, analytics, and emerging technologies—making this category a go-to resource for understanding AI’s accelerating role across industries.
Netcraft has dropped a new set of findings, and it’s not exactly comforting. The company, known for exposing online scams and protecting big-name brands, has outlined how artificial intelligence (AI), search engine trickery, and quick-launch phishing kits are changing the threat landscape—fast. [Read more…]
Google has started rolling out a new machine learning model designed to estimate the age of signed-in users in the U.S. And no, it’s not asking your birthday—it’s using your behavior to make a calculated guess. [Read more…]
AI may be everywhere, but if Invoca’s latest research is right, it hasn’t earned the right to fly solo—especially when money’s on the line. Invoca’s B2C Buyer Experience Report 2025 was released this week, and it delivers one clear message: consumers are using AI to research and interact with brands, but they’re not ready to give up on real people. Not even close.
A new survey of 1,151 U.S. adults sheds light on how artificial intelligence—especially large language models like ChatGPT—are reshaping how people search, shop, and learn online. The findings expose a clear pattern: Americans are growing more comfortable with AI, using it frequently, and in some cases, preferring it over Google. And that’s a signal businesses can’t afford to ignore. [Read more…]
If you’re still guessing whether your campaigns are moving the needle, Hahn wants to change that.
The Austin-based agency just unveiled three new marketing service lines—each infused with automation and AI, yet grounded in brand integrity. This isn’t about jumping on the tech bandwagon. It’s about putting client goals front and center, with tools built to show impact, not just impressions. [Read more…]
The e-commerce space is brutal. Most brands lose money. Many founders burn out. Too many great products never make it past the launch page. Pietra, a platform used by over 300,000 brands, thinks it has a fix. And it doesn’t involve hiring more people. [Read more…]