Orange 142, part of Direct Digital Holdings (NASDAQ: DRCT), has announced a new resource for digital marketers: the Best Practices Guide to Generative Engine Optimization (GEO). This guide is crafted for marketers and brands focused on staying competitive as search engines shift away from traditional link-based models and into artificial intelligence (AI)-driven search experiences.
The guide provides a structured roadmap on how to update digital strategies in a time when nearly 60% of searches could soon produce answers directly, leaving no need for users to click through to websites. This rising “zero-click” trend signals a major shift in how companies measure visibility, engagement, and success online.
Why This Guide Matters for Marketers
Lindsey Wilkes, Senior Vice President of Business Development at Orange 142 and leader of the Emerging Channels Council, emphasized the importance of this shift. Wilkes explained that Generative Engine Optimization (GEO) is more than just a passing trend. It represents a new discipline focused on how marketers position their content so that AI-driven search tools like Google SGE, Perplexity, and OpenAI’s Deep Research pick up and display their brand information directly in search results.
Unlike traditional SEO (Search Engine Optimization), which relies on optimizing web pages for ranking, GEO focuses on making sure that AI models can find, understand, and include a brand’s data when delivering synthesized answers.
What Marketers Will Learn
The Best Practices Guide breaks GEO down into clear, digestible sections:
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A definition of GEO and how it differs from older search optimization methods
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How modern AI search systems gather and present information
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Specific techniques marketers can apply to boost their appearance in AI-generated summaries
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Strategies for structuring content, strengthening authority signals, and matching content to user questions
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Tools that help brands track where and how they are being mentioned within AI results
By offering these sections, the guide helps marketers rethink how they approach search visibility, giving them a way to adapt as the entire structure of online discovery transforms.
The Role of Orange 142’s Emerging Channels Council
This guide is part of Orange 142’s wider efforts through its Emerging Channels Council. The council was set up to provide insights and support for brands looking to experiment in underused or fast-moving media environments. With generative AI reshaping how people access information online, the council aims to help marketers position themselves effectively and stay visible.
According to Wilkes, this release is only one part of a broader mission to help marketers adjust as the old models of website traffic and attribution give way to new patterns shaped by AI.
Where to Access the Guide
Marketers, brand managers, and digital agencies interested in the Best Practices Guide to GEO can download it directly from Orange 142’s website. Additional materials and resources focused on emerging digital channels are also available for those wanting to explore further. Visit: https://orange142.com/emerging-channels-hub
Orange 142’s new guide offers marketers a clear, actionable approach to staying visible in an age where AI-powered search is rewriting the rules. As zero-click search results become more common, brands need strategies that make sure they stay part of the conversation—even when no one is clicking a link. This guide positions Orange 142 as a valuable partner for companies looking to navigate the new digital terrain with confidence.