Marketers in the financial industry face a constant challenge: creating compelling content while staying compliant with strict regulations. One wrong phrase or a misleading claim can lead to fines, audits, and headaches. But now, a new partnership between Saifr and Adobe GenStudio for Performance Marketing aims to make that balancing act a lot easier.
Saifr, an AI-driven compliance solution built by Fidelity Investments, has announced a new integration that brings its compliance-checking technology directly into Adobe’s generative AI-first marketing platform. This move is expected to speed up content creation, cut down on risk, and help marketers keep their messaging in line with regulatory rules like FINRA 2210 and the SEC’s Modernized Marketing Rule.
Why This Matters for Financial Marketers
Generative AI is making it easier than ever to create marketing materials, but for industries with tight regulations, it also introduces risk. AI-generated content doesn’t always understand legal restrictions, meaning businesses could unknowingly publish ads or materials that don’t meet compliance standards.
That’s where Saifr comes in.
Vall Herard, CEO of Saifr, highlighted the growing need for AI-driven compliance tools, especially in financial services.
“Marketers are increasingly using generative AI in their work, which can introduce business risk, particularly in regulated industries,” Herard said. “Saifr’s integration with Adobe enables marketers to take advantage of a powerful new technology’s outputs in a way that prioritizes safety and can help facilitate compliance with regulatory guidelines.”
How It Works
The integration brings Saifr’s AI models into Adobe GenStudio, allowing marketing teams to catch compliance risks in real-time as they create content. Think of it as spell-check—but for compliance.
- Detecting Risks: The AI scans AI-generated content for phrases, claims, or language that might trigger regulatory scrutiny.
- Suggesting Safer Alternatives: If a potential issue is found, Saifr recommends more compliant phrasing that better aligns with industry rules.
- Keeping Workflows Smooth: Since this all happens inside Adobe GenStudio, marketers don’t have to pause their work or switch platforms to check for compliance.
Microsoft’s Involvement Adds Another Layer
This Adobe partnership builds on Saifr’s previous collaboration with Microsoft. Last year, select Saifr AI models were added to the Microsoft Azure AI Foundry model catalog.
Satish Thomas, Corporate Vice President of Microsoft’s Business & Industry Solutions, emphasized Microsoft’s goal of bringing AI-driven solutions to industry-specific challenges.
“Our collaboration with leading industry partners, such as Saifr, to offer partner-enabled adapted AI models in the Azure AI Foundry model catalog gives organizations the ability to access, build, and deploy AI solutions quickly and efficiently,” Thomas said.
With both Microsoft and Adobe now leveraging Saifr’s AI technology, financial marketers are gaining new tools to streamline compliance, reduce risk, and keep their campaigns moving without constant legal reviews.
A Smarter Future for Financial Marketing
With marketing regulations becoming more complex, financial firms can’t afford to rely on guesswork. Saifr’s AI helps companies reduce costly compliance mistakes, speed up content approval, and stay ahead of shifting regulations.
For Adobe GenStudio users, this integration means less back-and-forth with legal teams, fewer rejected campaigns, and a smoother workflow overall.
For more information, visit www.saifr.ai.
