Ipsos, a global leader in market research, has launched Creative|Spark AI, a groundbreaking ad evaluation solution that predicts human reactions to linear and social videos, delivering actionable insights within minutes. This innovative tool merges human intelligence with artificial intelligence to enhance creative effectiveness, promising a new era of efficiency in ad testing.
A New Frontier in Ad Testing
Creative|Spark AI is built on the robust foundation of Ipsos’ signature creative assessment solution, Creative|Spark, and integrates five years of validated creative data. Leveraging Ipsos Facto, Ipsos’ secure generative AI platform, the solution can swiftly predict how humans will respond to advertisements. This capability is drawn from a vast database of 18,000 human response cases, ensuring accurate and reliable insights.
Benefits for Advertisers
“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes,” said Shaun Dix, Ipsos’ Global Leader of Creative Excellence.
The AI-powered tool allows brands to quickly understand human responses to their ads, providing insights that can drive creative improvements and optimize ad performance. This rapid turnaround is particularly advantageous for advertisers managing multiple campaigns across various platforms.
Availability and Access
Creative|Spark AI is currently available in the U.S. through a self-service option on the Ipsos.Digital platform or via full service with Ipsos’ Creative Excellence teams. The company plans to roll out the solution to additional markets throughout 2024.
Ipsos operates in 90 markets and employs nearly 20,000 people. The company’s research professionals, analysts, and scientists offer comprehensive insights into the actions, opinions, and motivations of various stakeholders, including citizens, consumers, patients, customers, and employees. Ipsos’ 75 business solutions are rooted in primary data from surveys, social media monitoring, and qualitative or observational techniques.
Founded in France in 1975, Ipsos is listed on the Euronext Paris and is part of the SBF 120, Mid-60 indices, and STOXX Europe 600. The company is committed to helping its 5,000 clients navigate a rapidly changing world with confidence.
For more information about Ipsos and its innovative solutions, visit www.ipsos.com.
