Zefr, a major player in AI-based brand safety, has announced a new tool designed to help advertisers manage where their ads appear across Google’s Search Partner Network (SPN). Called the Pre-Screen Exclusion List Solution, this product allows advertisers to screen and exclude specific domains before any ad impressions are served, adding a strong layer of confidence to their campaigns.
This announcement marks an important moment for advertisers using Google’s SPN inventory, which includes campaign types such as Search, Standard Shopping, Apps, and Performance Max. By offering pre-impression screening, Zefr equips advertisers with a way to protect their brands from risky placements right from the start.
What the New Tool Offers
Richard Raddon, Co-Founder and Co-CEO of Zefr, explained the thinking behind this new product. Raddon stressed that brand safety is not only about addressing problems after they happen. It is about setting firm controls beforehand.
The SPN Pre-Screen solution uses a combination of advanced artificial intelligence (AI) and human review to verify Google SPN domains each week. This creates updated exclusion lists that reflect both industry brand safety definitions and a brand’s individual risk tolerance.
The key features of the tool include:
-
Independent domain validation for Google’s Search Partner Network
-
Ongoing content review aligned with industry standards
-
Customizable exclusion lists shaped around a brand’s specific concerns
-
Weekly updates to maintain consistent control and transparency
By working alongside Google’s own brand safety protections, Zefr gives advertisers an added level of control, letting them fine-tune where their ads appear.
Why It Matters for Advertisers
As the digital ad space grows more complex, advertisers are increasingly focused on having greater transparency and control. Brands investing in search and shopping campaigns want to know not only where their ads could appear but also where they will not.
Zefr’s solution steps in to fill that gap. By providing verification and exclusion tools before ads go live, Zefr helps advertisers safeguard both their media investments and their reputations. This makes campaigns on platforms like YouTube, TikTok, Meta, Snap—and now Google’s SPN—more predictable and reliable.
Zefr’s Broader Mission
This launch is part of Zefr’s larger effort to bring precision and trust to online advertising. The company, based in Los Angeles and operating globally with offices in cities like New York, Chicago, London, Toronto, and Singapore, focuses on helping brands improve ad performance across major social platforms.
Zefr specializes in AI-driven content classification for video, audio, and other multimedia, giving advertisers tools for better targeting and brand protection. With the addition of the SPN Pre-Screen Solution, Zefr continues to expand its lineup of services for companies wanting to strengthen their media strategies.
Where to Learn More
Advertisers interested in trying Zefr’s new SPN Pre-Screen Brand Safety solution can visit www.zefr.com for details or reach out directly at ai@zefr.com to schedule a demo.
Zefr’s Pre-Screen Exclusion List Solution offers advertisers a stronger hand in managing where their ads run across Google’s Search Partner Network. With a mix of AI insights and human oversight, brands can now approach their campaigns with greater confidence, knowing they have tools to keep placements aligned with their values from the outset.
