Adwave Launches Publicly, Making TV Ads Affordable for Small Businesses
Adwave, an advertising platform built for speed and simplicity, officially opened to the public on May 15, 2025. The service allows small businesses to create and launch a TV commercial in under two minutes, without hiring an ad agency or production team. Prices start at just $50.
The product had been in private beta, where it gained traction among small business owners and solo entrepreneurs. Now it’s open to everyone.
Why TV Ads Still Matter
Online advertising may be convenient, but it’s crowded. One screen, five competing banners, and a sea of distractions. That’s part of why TV still delivers results—viewers focus on one message at a time.
David Naffis, Adwave’s CEO and Co-Founder, believes the problem isn’t interest—it’s access. “TV advertising works,” he said. “It just hasn’t been within reach for most small businesses.”
Traditional methods are complicated. A business usually has to pay a production company to shoot the ad, then negotiate rates and air time with a media buyer. It’s expensive, slow, and hard to manage without help.
Adwave cuts out those steps.
How It Works: From Script to Screen in 4 Steps
Adwave’s platform guides users through four steps:
Step 1: Describe Your Business
Users answer a few questions about their product or service.
Step 2: Pick a Visual Style
The system suggests design templates and footage that match the message.
Step 3: Let AI Build the Ad
Adwave generates a full TV commercial using text-to-video and voiceover tools.
Step 4: Choose Where to Show It
Users select target markets and schedule airtime—starting at just $50.
According to the company, the entire process takes less time than brewing a pot of coffee.
From Beta to Broadcast: Real-World Impact
During its test phase, Adwave worked with local businesses to trial the platform. One standout success came from Mountain Burger, a small restaurant that needed more exposure in their area.
Delanie Stevens, the general manager, was skeptical at first. “We didn’t have a big team or fancy camera gear. Just good food,” she said.
Using Adwave, the restaurant produced a commercial that aired locally. Customers started mentioning the ad days later. “We saw more new faces than we expected,” Stevens said. “It outperformed every other promo we’ve tried.”
What’s New in the Public Release
The public version of Adwave includes several additions:
- AI-powered video editing
- Image-to-video transformation
- Built-in scheduling tools for ad placement
- Streamlined UX for faster ad creation
The new features aim to further reduce the friction small businesses face in getting their message on television.
Where It’s Headed
Adwave positions itself as a tool for creators, startups, and local companies that want a real advertising presence without the red tape. It’s not built for Super Bowl commercials. It’s built for the bakery down the street.
The team believes small businesses deserve more than Instagram ads and email blasts. They want to give them the same reach that legacy brands have enjoyed for decades.
Make Your First Ad Today
Adwave is live and available now. To create and launch your first commercial, visit Adwave.com. You’ll only need a few minutes—and fifty bucks.
Bringing TV Back to Main Street
Adwave isn’t trying to disrupt the TV industry. It’s aiming to reopen a door that’s been closed to small businesses for too long. By removing cost and complication, the platform makes space for smaller voices to share their message on the same screen where big brands live.
It’s direct. It’s fast. And it’s made for the rest of us.
