For nearly 20 years, Amsive has helped brands rise in the ranks of traditional search. But the game has changed. With search now driven by AI platforms like ChatGPT, Perplexity, Gemini, and Copilot, the agency just rolled out a timely evolution: Answer Engine Optimization (AEO).
Also known as Generative Engine Optimization (GEO) or Large Language Model Optimization (LLMO), AEO zeroes in on how AI systems pull and cite information. This shift is about making sure brands aren’t just indexed—they’re understood, quoted, and trusted.
Partnering with Profound for Visibility Inside the Black Box
To build this new offering, Amsive teamed up with Profound, an AI visibility platform known for showing how large language models interpret content. The partnership isn’t window dressing—it gives Amsive real-time insight into how AI “sees” its clients.
Michael Coppola, Amsive’s CEO, made it plain: “AEO isn’t a nice-to-have. It’s a must. If you’re not present in AI-generated answers, you’re absent where decisions are being made.”
Lily Ray, VP of SEO Strategy & Research at Amsive, is also collaborating with Profound on research. Her warning is blunt: “Waiting is not a plan. Brands need to show up in AI answers now, or risk becoming irrelevant.”
How Amsive’s AEO Method Works
Technical Meets Tactical
This isn’t SEO with a new coat of paint. Amsive’s approach mixes the nuts and bolts of technical optimization with the broader strategy needed to stay visible in search—no matter what platform a consumer is using.
Key actions include:
Scanning how a brand is currently being interpreted on AI tools
Filling gaps in topic coverage and addressing unclear or missing answers
Structuring data properly with schema and semantic markup
Aligning paid, organic, and AI-search efforts to push in the same direction
Monitoring AI citations to protect accuracy and brand trust
Search today isn’t just about what ranks—it’s about what gets cited, summarized, or included in an AI-generated paragraph.
Why This Shift Matters Now
The stakes are rising. AI search tools are already pulling traffic away from traditional engines like Google. If a brand’s message doesn’t make it into those AI summaries, it’s missing a growing share of attention.
Michael Candullo, EVP of Digital Operations at Amsive, explained it this way: “We’re still solving the same problem—helping people find your business. The difference now is where they’re finding you, and how machines are summarizing what you do.”
Profound’s CEO, James Cadwallader, added, “You can’t influence what you can’t see. That’s why our work with Amsive matters. We’re giving marketers a view into what LLMs are saying about their brands—and how to influence it.”
What It Means for the Market
Amsive has already proven its ability to drive results across healthcare, finance, ecommerce, and B2B. The agency’s SEO work has earned nods from The Drum Awards, US Search Awards, and Search Engine Land Awards.
Their current client base benefits from award-winning strategies, Google Premier Partner insights, and a leadership team that knows how to read the digital room.
This AEO expansion is just the next logical step—and one that puts Amsive ahead of agencies still treating AI as a buzzword.
Looking Ahead
Amsive’s move to integrate AI visibility with search optimization isn’t just a product update. It reflects where the industry is headed. AI systems are already shaping how people gather information, and that trend isn’t slowing.
Brands that want to show up tomorrow need to adjust today. And with the AEO blueprint now public, Amsive is giving others a choice: adapt—or get left out of the answer.