Tags: Web Analytics
Written by: Bill Hartzer
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comScore Reports Heaviest Online Spending Due to Procrastinators
Apparently there’s a flurry of online spending–all by procrastinators and deal-seekers. This is leading to a strong final week of pre-Christmas online shopping. comScore is reporting that online sales are up 25 percent versus a year ago.
In comparison, it’s interesting to note what 10e20 reported a year ago about the 2006 holiday spending:
What does this mean? There is increased consumer trust in online marketplaces, and as more and more consumers continue to value the convenience of online shopping, more and more consumers will buy. 2007 will likely see a greater increase too.
Apparently Tamar was right last year; 2007 was a good year for online sales. December 10th, 2007 was seen as “Green Monday” and will continue to reign as the heaviest online spending day of the 2007 Holiday season.
comScore, Inc. (NASDAQ:SCOR) has released their update of theholiday season e-commerce/online spending for the first 51 days of the 2007 season, which was November 1 to December 21st, 2007. Apparently more than $26 billion has been spent online during the season, which marks a nineteen percent gain versus the same days last year.
2007 Holiday Season To Date vs. Corresponding Days* in 2006 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. - Home/Work/University Locations Source: comScore, Inc. Billions ($) Pct Holiday Season to Date 2006 2007 Change November 1 - December 21 $22.04 $26.29 19% Thanksgiving Day (November 22) $0.21 $0.27 29% "Black Friday" (November 23) $0.43 $0.53 22% "Cyber Monday" (November 26) $0.61 $0.73 21% "Green Monday" (December 10) $0.66 $0.88 33% * Corresponding Shopping Days, Not Calendar Days
comScore is continuing to seen online spending strength as the holiday season comes to a close. The most recent five-day span ending 12/21/2007 had a 25 percent growth rate versus the same period last year. They said, in a report just out, that the heaviest online shopping days are behind us now, but some online retailers allowed deliveries before Christmas for orders to be placed by December 22nd, with an in-store pickup available for orders placed by Christmas Eve.
Green Monday, reported as being Monday, December 10, 2007, will be the heaviest individual spending day of the season with $881 million in sales. Cyber Monday, Monday, November 26, which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million in sales.
Top 10 Online Spending Days of 2007 Holiday Season Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. - Home/Work/University Locations Source: comScore, Inc. Dollars Spent Day ($ Millions) Monday, December 10 ("Green Monday") $881 Tuesday, December 11 $819 Thursday, December 6 $803 Wednesday, December 5 $798 Tuesday, December 4 $776 Wednesday, December 12 $754 Monday, December 3 $753 Friday, December 7 $734 Monday, November 26 ("Cyber Monday") $733 Thursday, November 29 $733 comScore 2007 Retail E-Commerce Forecast Online Non-Travel (Retail) Holiday Consumer Spending Excludes Auctions and Large Corporate Purchases Total U.S. - Home/Work/University Locations Source: comScore, Inc. Billions ($) Pct 2006 2007 Change January - October $77.5 $93.6 21% Holiday Season (Nov-Dec) $24.6 $29.5* 20%* *comScore forecast
comScore November 2007 Search Engine Rankings
In other comScore news, comScore has released the November 2007 search engine rankings. This is the monthly comScore qSearch analysis of the search marketplace on the internet.
In November 2007, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).
comScore Core Search Report* November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Share of Searches (%) Point Change Novt-07 vs. Core Search Entity Oct-07 Nov-07 Oct-07 Total Core Search 100.0% 100.0% 0.0 Google Sites 58.4% 58.6% 0.2 Yahoo! Sites 22.8% 22.4% -0.4 Microsoft Sites 9.8% 9.8% 0.0 Ask Network 4.7% 4.6% -0.1 Time Warner Network 4.2% 4.5% 0.3 * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Total, us Americans conducted 10 billion searches at the core (main) search engines, representing a 5-percent decline versus October. With one less day in the month, November can be a seasonally softer month for search activity. Nearly 5.9 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.
comScore Core Search Report* November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Search Queries (MM) Percent Change Novt-07 vs. Core Search Entity Oct-07 Nov-07 Oct-07 Total Core Search 10,527 10,030 -4.7% Google Sites 6,151 5,882 -4.4% Yahoo! Sites 2,405 2,249 -6.5% Microsoft Sites 1,036 984 -5.1% Ask Network 491 463 -5.8% Time Warner Network 443 453 2.4% * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.
comScore Expanded Search Query Report November 2007 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Search Queries (MM) Percent Change Novt-07 vs. Expanded Search Entity Oct-07 Nov-07 Oct-07 Total Expanded Search 14,471 13,907 -3.9% Google Sites 7,468 7,326 -1.9% Google 6,184 5,923 -4.2% YouTube/All Other 1,284 1,403 9.3% Yahoo! Sites 2,577 2,395 -7.0% Yahoo! 2,538 2,358 -7.1% All Other 39 37 -5.1% Microsoft Sites 1,058 984 -7.0% MSN-Windows Live 1,021 947 -7.2% Microsoft/All Other 37 37 0.0% Time Warner Network 905 838 -7.4% AOL 433 445 2.6% Mapquest/All Other 472 393 -16.7% eBay 472 489 3.5% Ask Network 493 464 -6.0% Ask.com 277 263 -5.1% MyWebSearch.com/ All Other 216 201 -6.9% Fox Interactive Media 483 436 -9.8% MySpace 475 427 -10.0% All Other 8 9 12.5% Craigslist.org 214 207 -3.3% Amazon Sites 146 178 22.0% Facebook.com 152 119 -21.7%