comScore Reports Heaviest Online Spending Due to Procrastinators

Apparently there’s a flurry of online spending–all by procrastinators and deal-seekers. This is leading to a strong final week of pre-Christmas online shopping. comScore is reporting that online sales are up 25 percent versus a year ago.

holiday spending   10e20 blog

In comparison, it’s interesting to note what 10e20 reported a year ago about the 2006 holiday spending:

What does this mean? There is increased consumer trust in online marketplaces, and as more and more consumers continue to value the convenience of online shopping, more and more consumers will buy. 2007 will likely see a greater increase too.

Apparently Tamar was right last year; 2007 was a good year for online sales. December 10th, 2007 was seen as “Green Monday” and will continue to reign as the heaviest online spending day of the 2007 Holiday season.

comScore

comScore, Inc. (NASDAQ:SCOR) has released their update of theholiday season e-commerce/online spending for the first 51 days of the 2007 season, which was November 1 to December 21st, 2007. Apparently more than $26 billion has been spent online during the season, which marks a nineteen percent gain versus the same days last year.

  2007 Holiday Season To Date vs. Corresponding Days* in 2006
  Non-Travel (Retail) Spending
  Excludes Auctions and Large Corporate Purchases
  Total U.S. - Home/Work/University Locations
  Source: comScore, Inc.

                                               Billions ($)
                                                                      Pct
  Holiday Season to Date                    2006         2007        Change

  November 1 - December 21                $22.04       $26.29          19%
  Thanksgiving Day (November 22)           $0.21        $0.27          29%
  "Black Friday" (November 23)             $0.43        $0.53          22%
  "Cyber Monday" (November 26)             $0.61        $0.73          21%
  "Green Monday" (December 10)             $0.66        $0.88          33%

  * Corresponding Shopping Days, Not Calendar Days

comScore is continuing to seen online spending strength as the holiday season comes to a close. The most recent five-day span ending 12/21/2007 had a 25 percent growth rate versus the same period last year. They said, in a report just out, that the heaviest online shopping days are behind us now, but some online retailers allowed deliveries before Christmas for orders to be placed by December 22nd, with an in-store pickup available for orders placed by Christmas Eve.

Green Monday, reported as being Monday, December 10, 2007, will be the heaviest individual spending day of the season with $881 million in sales. Cyber Monday, Monday, November 26, which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million in sales.

  Top 10 Online Spending Days of 2007 Holiday Season
  Non-Travel (Retail) Spending
  Excludes Auctions and Large Corporate Purchases
  Total U.S. - Home/Work/University Locations
  Source: comScore, Inc.

                                                     Dollars Spent
  Day                                                ($ Millions)

  Monday, December 10
  ("Green Monday")                                       $881
  Tuesday, December 11                                   $819
  Thursday, December 6                                   $803
  Wednesday, December 5                                  $798
  Tuesday, December 4                                    $776
  Wednesday, December 12                                 $754
  Monday, December 3                                     $753
  Friday, December 7                                     $734
  Monday, November 26
  ("Cyber Monday")                                       $733
  Thursday, November 29                                  $733


  comScore 2007 Retail E-Commerce Forecast


  Online Non-Travel (Retail) Holiday Consumer Spending
  Excludes Auctions and Large Corporate Purchases
  Total U.S. - Home/Work/University Locations
  Source: comScore, Inc.

                                           Billions ($)
                                                                 Pct
                                        2006          2007      Change

  January - October                     $77.5        $93.6        21%
  Holiday Season (Nov-Dec)              $24.6        $29.5*       20%*

  *comScore forecast

comScore November 2007 Search Engine Rankings
In other comScore news, comScore has released the November 2007 search engine rankings. This is the monthly comScore qSearch analysis of the search marketplace on the internet.

In November 2007, Google Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).

  comScore Core Search Report*
  November 2007
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0
                                            Share of Searches (%)
                                                                   Point
                                                                   Change
                                                                 Novt-07 vs.
  Core Search Entity                 Oct-07           Nov-07       Oct-07
  Total Core Search                  100.0%           100.0%         0.0
  Google Sites                        58.4%            58.6%         0.2
  Yahoo! Sites                        22.8%            22.4%        -0.4
  Microsoft Sites                      9.8%             9.8%         0.0
  Ask Network                          4.7%             4.6%        -0.1
  Time Warner Network                  4.2%             4.5%         0.3

  * Based on the five major search engines including partner searches and
    cross-channel searches.  Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

Total, us Americans conducted 10 billion searches at the core (main) search engines, representing a 5-percent decline versus October. With one less day in the month, November can be a seasonally softer month for search activity. Nearly 5.9 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.

  comScore Core Search Report*
  November 2007
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0
                                          Search Queries (MM)
                                                                  Percent
                                                                   Change
                                                                 Novt-07 vs.
  Core Search Entity                 Oct-07           Nov-07       Oct-07
  Total Core Search                  10,527           10,030       -4.7%
  Google Sites                        6,151            5,882       -4.4%
  Yahoo! Sites                        2,405            2,249       -6.5%
  Microsoft Sites                     1,036              984       -5.1%
  Ask Network                           491              463       -5.8%
  Time Warner Network                   443              453        2.4%

  * Based on the five major search engines including partner searches and
    cross-channel searches. Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (984 million), and Time Warner Network (838 million). As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.

  comScore Expanded Search Query Report
  November 2007
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0
                                             Search Queries (MM)
                                                                  Percent
                                                                   Change
                                                                Novt-07 vs.
  Expanded Search Entity                Oct-07        Nov-07       Oct-07
  Total Expanded Search                 14,471        13,907       -3.9%
  Google Sites                           7,468         7,326       -1.9%
       Google                            6,184         5,923       -4.2%
       YouTube/All Other                 1,284         1,403        9.3%
  Yahoo! Sites                           2,577         2,395       -7.0%
       Yahoo!                            2,538         2,358       -7.1%
       All Other                            39            37       -5.1%
  Microsoft Sites                        1,058           984       -7.0%
       MSN-Windows Live                  1,021           947       -7.2%
       Microsoft/All Other                  37            37        0.0%
  Time Warner Network                      905           838       -7.4%
       AOL                                 433           445        2.6%
       Mapquest/All Other                  472           393      -16.7%
  eBay                                     472           489        3.5%
  Ask Network                              493           464       -6.0%
       Ask.com                             277           263       -5.1%
       MyWebSearch.com/ All Other          216           201       -6.9%
  Fox Interactive Media                    483           436       -9.8%
       MySpace                             475           427      -10.0%
       All Other                             8             9       12.5%
  Craigslist.org                           214           207       -3.3%
  Amazon Sites                             146           178       22.0%
  Facebook.com                             152           119      -21.7%

Comments

  1. Paranormal Enthusiast says

    That’s great news! Some of my sales are actually down though, which is a bummer.

  2. free satellite software says

    There is increased consumer trust in online marketplaces, and as more and more consumers continue to value the convenience of online shopping, more and more consumers will buy.

  3. pine furniture says

    Yes this year proves to be a great one in online trading and this is a remarkable achievement in web2.0 world…Hats off…This personally due to the more interactive way of online sales

  4. Palmdale Kango says

    Now that Christmas is past, it will be interesting to see if this effect carries over into the post-holiday period. Personally, this is when I like to do a lot of shopping (with the Xmas rush subsiding, etc.); and I know I’m not alone. Wonder how the online shopping world will fare this year.

  5. Pasadena Lasik says

    Wow that really makes me want to get into e-commerce. I feel like I should be getting something ready for next year’s holiday season. It seems like it could be even bigger than it was this year.

  6. carlo says

    Sales have plummeted for me for the holidays, I guess more people are doing traditional shopping at the malls.

  7. Roy says

    I help people who are thinking about going bankrupt, so my sales drop over Christmas.
    New year is when I get my surge of Website hits….Happy New Year!

  8. Steve says

    Our sales were good this Christmas which confirms that procrastination is also strong in our industry.
    Happy New Year

  9. Adam says

    My ecommerce metrics have def been different this year. I’ve noticed better sales post-Christmas than normal. :)

  10. Thomas says

    here in Germany, the time around christmas was very good for my ecommerce this year. Hopefully it will last for the whole year ;-).

  11. Hawk Enterprises says

    Overall this year though spending has been down. I wonder if there is a difference that can been seen in net stats. If there was an spending met forecast there would be a net increase over all, and seen through out the coming years. You would have to decide what to do.

  12. Rob says

    Personally I think these kinds of numbers only happen before Christmas holidays. It can be possible for such patterns continue throughout the year, especially when going through times of economic slowdown.

  13. Ohio drunk driving says

    My wife and I have been selling on eBay since 1999 and I have seeing heavier and heavier sales volume every holiday season for years now. What I find most interesting is that my “holiday sales” run into mid-January. I will get orders on the 10th or 15th from people who are doing late (yeah, really late) Christmas shopping. I loved them because I could charge a premium for expedited S&H.

    Cheers,
    Greg