comScore Launches qSearch 2.0 in Japan

comScore

comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.

comScore ‘s qSearch 2.0 shows the top 50 worldwide web properties where search activity is tracked. This includes the major search engines, as well as sites like MySpace, Baidu, and Naver.

Searches at all major locations in all the major vertical markets are also tracked, including Rakuten and Amazon.com. qSearch also tracks search engine partner sites, including searches that are initiated on specific web sites that are redirected to major search engine sites.

The comScore Cross-Channel Search tracks multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search phrase. Local search is also tracked, including maps, directions, and local directory listings, and comScore’s qSearch 2.0 also does more comprehensive reporting on worldwide searches, including individual country reporting for Japan, the United States, China, Korea, Canada, Mexico, the United Kingdom, as well as France, and Germany, with additional countries coming online soon.

Other Search News
In other related search statistic news, Yahoo! and Google are in a direct battle for the Japanese Search Market.

comScore qSearch 2.0 Report
Total Japanese Internet Audience
July 2007 vs. July 2006
Target: All Segments
Search Type: All Searches

                       July 2006  July 2007  Change

Total Internet
    Searches (MM)          4,754   5,795     21.9%
Yahoo!
    Searches (MM)          3,134   2,744    -12.4%
    Searches Per Searcher   62.8    56.0    -10.9%
    Share of Searches       65.9%   47.4%    -18.6
Google
    Searches (MM)          1,322   2,027     53.3%
    Searches Per Searcher   44.1    58.6     32.7%
    Share of Searches       27.8%   35.0%      7.2

In July 2007, 5.8 billion online searches were performed in Japan. This is up 21.9 percent from July 2006. Yahoo! currently has the largest share of searches with 47.4 percent. However, Google is rising with a share of 35.0 percent. Google’s search volume has increased 53.3 percent in the year while Yahoo!’s number of searches is down 12.4 percent over the past year.

Google has been picking up more of active searchers. Google users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher for Yahoo!.

Comments

  1. Slevi says

    “Google has been picking up more of active searchers. Google users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher for Yahoo!.”
    Rather than being more active searchers you could also interpret it as Google requiring more double searches because results would be less accurate. Just a way of looking at it, the figures don’t really make clear as to why the average searches on Google is higher.