comScore Launches qSearch 2.0 in Japan
comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.
comScore ’s qSearch 2.0 shows the top 50 worldwide web properties where search activity is tracked. This includes the major search engines, as well as sites like MySpace, Baidu, and Naver.
Searches at all major locations in all the major vertical markets are also tracked, including Rakuten and Amazon.com. qSearch also tracks search engine partner sites, including searches that are initiated on specific web sites that are redirected to major search engine sites.
The comScore Cross-Channel Search tracks multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search phrase. Local search is also tracked, including maps, directions, and local directory listings, and comScore’s qSearch 2.0 also does more comprehensive reporting on worldwide searches, including individual country reporting for Japan, the United States, China, Korea, Canada, Mexico, the United Kingdom, as well as France, and Germany, with additional countries coming online soon.
Other Search News
In other related search statistic news, Yahoo! and Google are in a direct battle for the Japanese Search Market.
comScore qSearch 2.0 Report
Total Japanese Internet Audience
July 2007 vs. July 2006
Target: All Segments
Search Type: All Searches
July 2006 July 2007 Change
Total Internet
Searches (MM) 4,754 5,795 21.9%
Yahoo!
Searches (MM) 3,134 2,744 -12.4%
Searches Per Searcher 62.8 56.0 -10.9%
Share of Searches 65.9% 47.4% -18.6
Google
Searches (MM) 1,322 2,027 53.3%
Searches Per Searcher 44.1 58.6 32.7%
Share of Searches 27.8% 35.0% 7.2
In July 2007, 5.8 billion online searches were performed in Japan. This is up 21.9 percent from July 2006. Yahoo! currently has the largest share of searches with 47.4 percent. However, Google is rising with a share of 35.0 percent. Google’s search volume has increased 53.3 percent in the year while Yahoo!’s number of searches is down 12.4 percent over the past year.
Google has been picking up more of active searchers. Google users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher for Yahoo!.
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Sep 12th 2007
“Google has been picking up more of active searchers. Google users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher for Yahoo!.”
Rather than being more active searchers you could also interpret it as Google requiring more double searches because results would be less accurate. Just a way of looking at it, the figures don’t really make clear as to why the average searches on Google is higher.