comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service.
According to comScore, “November marked the official start of the holiday shopping season, sending Americans swarming retail and coupon sites to take advantage of early deals and promotions. Retailers offered attractive discounts and free shipping to draw early shoppers to their sites for purchase. Among the top gaining retail subcategories were Jewelry/Luxury Goods/Accessories, Toys and Consumer Electronics, each growing at least 25 percent versus October.”
I am not surprised that the Google Ad Network led the November Ad Focus ranking with a reach of 93.2 percent of Americans online, followed by Yahoo! Network Plus with an 86.1-percent reach, Yahoo! Sites with 85.3 percent and AOL Advertising with 85.0 percent. Vibrant Media climbed 6 positions to capture the #14 spot with a 68.0-percent reach, while Walmart.com appeared on the top 50 ranking at #49 with 22.9 percent.
Here are the actual number of unique visitors of the top 50 web sites in the United States and their traffic for November 2010, as reported by comScore:
Property Unique Visitors
Yahoo! Sites 180,987,000
Google Sites 178,726,000
Microsoft Sites 175,731,000
FACEBOOK.COM 151,722,000
AOL, Inc. 114,484,000
Ask Network 92,369,000
Glam Media 89,864,000
CBS Interactive 88,017,000
Turner Digital 86,452,000
Amazon Sites 83,875,000
Viacom Digital 81,710,000
Wikimedia Foundation Sites 77,773,000
New York Times Digital 72,280,000
Apple Inc. 69,896,000
Fox Interactive Media 69,184,000
eBay 68,441,000
Demand Media 64,831,000
Answers.com Sites 57,926,000
VEVO 57,760,000
Wal-Mart 51,817,000
craigslist, inc. 49,720,000
Comcast Corporation 49,019,000
NetShelter Technology Media 45,819,000
ESPN 43,129,000
Technorati Media 42,714,000
Gannett Sites 39,851,000
Target Corporation 39,777,000
YellowBook Network 39,635,000
Federated Media Publishing 38,708,000
Weather Channel, The 37,891,000
Break Media Network 37,314,000
Adobe Sites 34,982,000
iVillage.com: The Womens Network 33,045,000
Alloy Digital Network 31,695,000
Scripps Networks Interactive Inc. 30,371,000
AT&T Interactive Network 30,111,000
Disney Online 29,928,000
Superpages.com Network 29,891,000
Tribune Interactive 29,628,000
WordPress 29,250,000
Best Buy Sites 28,805,000
LINKEDIN.COM 28,470,000
WeatherBug Property 28,304,000
Conde Nast Digital 27,806,000
Sears Sites 27,773,000
Six Apart Sites 26,997,000
Everyday Health 26,575,000
CafeMom Network 26,540,000
Verizon Communications Corporation 26,489,000
NFL Internet Group 26,238,000
Note that in order to be listed as a top 50 website (or network of websites), you will need to receive at least 26 million unique visitors per month. I am actually kind of surprised that Ask is getting 92 million unique visitors in their network.