SortPrice Unveils Store Application 2.0 Built on Facebook Platform

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide.

SortPrice was one of the first companies to offer e-commerce solutions on Facebook. SortPrice launched the Merchant Application in October 2008 and have since built Facebook stores for more than 1,500 retailers of every size and scope. Along the way, the application has received numerous glowing reviews in the media, putting SortPrice squarely on the leading edge of the social media integration movement taking place in the e-commerce industry.

Version 2.0 builds on that success and offers retailers even more customization options designed to help them build a Facebook presence that is more consistent with their existing websites, along with some new features that spur interaction and fan-building on Facebook.

SortPrice’s Store Application 2.0 takes all of the great features that have helped it become one of the industry’s most popular and successful ‘F-commerce’ resources and adds a host of new customization options that can take a retailer’s Facebook presence to a whole new level. What’s more, since the application is still a free add-on for any retailer that lists products on, it’s also the most cost-effective resource out there.

“At this point, selling on Facebook has evolved from an option to a must for any retailer that’s serious about the success of their business,” said Asaf Klibansky, co-founder and CTO. “Version 2.0 reflects that shift in priorities and gives a retailer even more ways to build a comprehensive, interactive Facebook store that will not just increase traffic and interaction but deliver actual sales as well.”

The host of customization choices that SortPrice added to Version 2.0 is designed to help retailers build a Facebook presence that is more consistent with their existing websites. These enhancements, all accessible through the application’s merchant management console, give a merchant the ability to:

• Add customized banners, colors and splash pages to their storefronts;
• Tailor the layout of the actual store, either by moving particular components such as popular products or recently viewed products or enabling/disabling those same components however they wish;
• Customize product categories so they match up with those on their retail site;
• Include personalized footers in the form of links, banners, certifications, contact information or simple text to the bottom of the application

Also new to the application is a feature that allows merchants to list two products from their Facebook store side-by-side and solicit feedback from their followers on which one they prefer or would rather buy, bringing all the fun of traditional comparison shopping right to a merchant’s Facebook Page. The application now also features a dedicated section where retailers can spotlight their most popular products, which is ideal for special sales and promotions.

Version 2.0 also coincides with Facebook’s recent coding change from FBML to IFrames, which makes the site’s Like buttons more universal than ever. Along with faster page loads and a smoother overall experience, merchants will be able to see just how many Likes they’re getting on both their Facebook store and their website as well, making it easier to track how people are interacting with their listings and products.

Since introducing the original Merchant Application in October 2008, has built Facebook stores for more than 1500 national retailers of every and those merchants collectively posted more than $3.78 billion worth of merchandise on their Facebook stores in 2010. For a full list of SortPrice’s retail partners and more information on Version 2.0, please contact us., founded in 2004, has grown into one of the internet’s most popular shopping search engines. With advanced search technology and a simple interface, the site features millions of products from thousands of merchants nationwide.

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