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Bill Hartzer

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Meltwater Acquires IceRocket

Posted on August 4, 2011 Written by Bill Hartzer

The Meltwater Group, an online media intelligence company, has acquired IceRocket, a social search engine that provides real-time search (among other things). Combined together, IceRocket and Meltwater plan to provide public relations, marketing, … [Continue reading]

Filed Under: Marketing

Google Stops Indexing Google Posts

Posted on August 3, 2011 Written by Bill Hartzer

Update August 4, 2011 If you have been reading and following this blog post, you may be interested in what I've uncovered. Although something appears to be posted from within Google+, it's actually coming from Google Buzz, and that has a Google+ Plus … [Continue reading]

Filed Under: Social Media

Are Google Plus and Google Plus One Going to Change Web Marketing?

Posted on August 1, 2011 Written by Bill Hartzer

Larry Page, the CEO of Google Inc., declared Google+ stats: More than 10 million users of Google+ share and receive more than 1 billion items each day. Plus the G+1 button is served more than 2 billion times each day. A remarkable milestone indeed! … [Continue reading]

Filed Under: Social Media

Facebook Sues Over Massive Cybersquatting Attack on Its Brand

Posted on July 28, 2011 Written by Bill Hartzer

Facebook, the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, "Facebook, Inc. v. Cyber2Media, Inc. et al", involves a lot of domain names, which are essentially "typos" and other … [Continue reading]

Filed Under: Domain Names

Maximizing Conversion Rates through Targeting

Posted on July 27, 2011 Written by Bill Hartzer

Conversion rate optimization is both and art and a science. To grow your percentage of buyers, your business must be proactive to the user segments and varied needs and goals of your website visitors. When your website presents targeted content … [Continue reading]

Filed Under: Marketing

How to Promote Your Personal Brand on Google Plus

Posted on July 24, 2011 Written by Bill Hartzer

Want to promote your personal brand? Google Plus is a great place to do that. Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst … [Continue reading]

Filed Under: Social Media

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Recent Posts

  • Why Google Says 77% of My SearchEngines.net Traffic Is Branded
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  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
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  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
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  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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