BrightEdge, a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled "Operationalizing Search Engine Optimization," and grants BrightEdge the ability to use … [Continue reading]
March 2012 Search Engine Rankings
Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as … [Continue reading]
Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
Home Depot, the home improvement "big box" retailer, has been caught promoting what I call "questionable" link tactics and providing false information to their vendors. In an email to their vendors (specifically those who provide installation … [Continue reading]
Face the Facts, Facebook is Good for Your Internet Marketing
There are countless ways to go about putting together a successful Internet marketing strategy for your small business. … [Continue reading]
How to (Easily) Increase Your ROI by 42%
As an internet marketer, the primary function of your job is to drive high quality traffic to your site, with the ultimate goal of converting that traffic to either a sale, completed lead form, newsletter subscription or some other conversion point. … [Continue reading]
Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?
Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. Here is what they said: We recently redesigned our website and pushed it live. However, we have redesigned … [Continue reading]