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Bill Hartzer

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The 5 Most Scandalous Social Media Fails of 2013

Posted on January 21, 2014 Written by Bill Hartzer

It’s a new year, a time to start off with a clean slate. Unfortunately for some, that could take awhile. Let’s wrap up 2013 with some of the worst social media fails so that you have an idea of just how easy it is for a slip-up to go … [Continue reading]

Filed Under: Social Media

Guest Blogging is Not Dead

Posted on January 21, 2014 Written by Bill Hartzer

No, guest blogging is not dead. In fact, it's alive and well, and it's a great marketing tactic to open up your business and personal brand to opportunities and audiences that you normally would not have a chance to reach. Recently, Matt Cutts, the … [Continue reading]

Filed Under: Blogging

Search Engine Market Share for December 2013

Posted on January 17, 2014 Written by Bill Hartzer

Every month about this time, comScore releases their data for the search engine market share for the previous month. Google's search engine market share rose .6 percent during December 2013. Google's search engine market share is 67.3 percent, … [Continue reading]

Filed Under: Internet Usage

The Importance of Marketing Automation

Posted on January 16, 2014 Written by Bill Hartzer

Marketing automation software is important since they allow brands to use targeted marketing messages to help drive conversions and create a rich profile of their audience. A marketing automation company will ensure that these processes run … [Continue reading]

Filed Under: Marketing

NamesCon 2014: SEO, Search, New TLDs and Audience

Posted on January 15, 2014 Written by Bill Hartzer

At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. Adam Dicker is moderating the panel. What role does social media play for online … [Continue reading]

Filed Under: Marketing

6 Foolproof Ways To Spot A Social Media Creep

Posted on January 15, 2014 Written by Bill Hartzer

If only Facebook had a "creeper" button. Your social media interactions may be harmless, but it only takes one ill-intentioned stalker to worsen your online reputation and your personal security. Here are six surefire ways to spot a potential social … [Continue reading]

Filed Under: Social Media

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Recent Posts

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  • Paid Search Gets a Second Act: fullthrottle.ai Turns Search and Social Clicks Into Household Audiences
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  • A Judge Ordered an Expert’s AI Prompts Produced. There Is Still No Standard, So I Wrote One
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  • I Read 30 Digital Marketing Tool Licenses. Most Do Not Say What You Think.
  • 131 SEO Experts Just Ranked Google’s Ranking Factors. Backlinks Did Not Die.
  • AI Local Business Recommendations Went From 6% To 45% In A Year. The Bigger Number Is 88%
  • IAB: 56% Want Creator Voices In AI Shopping Advice, But Nobody Can Verify Which Creators Are Honest
  • Semrush Says Showing Up Once In A ChatGPT Category Is Worse Than Not Showing Up
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