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G2 Acquires Capterra, Software Advice, and GetApp

Posted on January 29, 2026 Written by Bill Hartzer

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G2 has agreed to acquire Capterra, Software Advice, and GetApp from Gartner, pulling four of the most influential B2B software review platforms under one roof. The deal signals a clear shift in how software buyers research, compare, and commit in an AI-shaped buying environment.

[Read more…]

Filed Under: Marketing Foo

Zoom “Verification Code” Emails Are the New PayPal Scam

Posted on January 16, 2026 Written by Bill Hartzer

Update: January 16, 2026:
Zoom Trust and Safety has responded to my abuse report (I forwarded the email below to their Trust and Safety team). Here is how they responded, and there’s great advice below:

“The email you’ve provided is a Zoom email however you can see it was forwarded by another service outside of Zoom specifically “onmicrosoft”. This was not sent directly to you from the Zoom platform. Please be cautious in opening any link and providing your account information as well as avoid opening any attached files as they may contain malware which may be damaging to your system. [Read more…]

Filed Under: Marketing Foo

DNSFilter Warns: Job Seekers Falling for AI-Fueled Hiring Scams

Posted on October 23, 2025 Written by Bill Hartzer

Help Wanted AI job seeker

A new report from DNSFilter reveals a growing threat in the online job market. Cybercriminals are exploiting both job seekers and hiring platforms by creating fake employment domains that look legitimate but are built to steal data. This research arrives at a time when unemployment is near a four-year high, and the average applicant sends roughly 180 job applications before receiving one offer. [Read more…]

Filed Under: Marketing Foo

Online Scams Just Met Their Match: Meta and Microsoft Join Forces with Google

Posted on July 31, 2025 Written by Bill Hartzer


The scam epidemic is costing over $1 trillion a year. It’s a figure that’s hard to digest—roughly three times the estimated cost of ending world hunger. And while regulators have debated and users have suffered, the platforms themselves have largely been left to fight their own battles. [Read more…]

Filed Under: Marketing Foo

EasySend’s Big Move: AI Tools That Make Static Forms Obsolete

Posted on July 7, 2025 Written by Bill Hartzer

Easysend

EasySend just took a sledgehammer to the way businesses handle digital forms. The company, based in Tel Aviv and known for its work in customer-facing automation, launched a redesigned website along with major upgrades to its Digital Experience Platform. The message is clear: it’s time to stop treating forms like digital paperwork and start treating them like business assets. [Read more…]

Filed Under: Marketing Foo

57% of Americans Admit They’re Unprepared for the Digital Afterlife: Here’s How to Fix It

Posted on January 28, 2025 Written by Bill Hartzer

A recent survey from HostingAdvice.com has uncovered a surprising truth: 80% of Americans understand the importance of having a digital afterlife plan, but only 57% have actually taken steps to create one. That’s nearly half the population leaving their online accounts, passwords, and personal data hanging in limbo after they’re gone. [Read more…]

Filed Under: Marketing Foo

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