I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. [Read more…]

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. The research is featured in the March 2010 issue of the Harvard Business Review. [Read more…]

Offerpal Media has launched “Offerpal Tasks,” a new way you can earn virtual currency to use in online games and social networks. You can earn virtual currency through Offerpal Tasks by completing easy online tasks through Amazon Mechanical Turk. [Read more…]

Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. [Read more…]

Social Connections has released MashedIn.com, an application that allows you to identify mutual connections across multiple social networks. MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook, Twitter, or LinkedIn to reveal common connections to the widget owner. [Read more…]

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612


MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media” that is a comprehensive analysis of luxury auto brands and their presence within social networks. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media. [Read more…]