Starting August 22, 2014, Twitter will remove the auto-promote advertising functionality for advertisers. In an email sent out today, Twitter notified their advertisers that the change “will allow advertisers to have more control of their campaigns and to optimize for the best results…” [Read more…]
Cottonelle Social Media Fail
In what appears to be yet another Corporate America social media fail, Cottonelle inappropriately used the viral news that LeBron James is returning to Cleveland to tweet out a message to their followers to use Cottonelle brand toilet paper and flushable wipes.
This is one of those social media “failures” that just goes to show that many large corporations just don’t “get” the use of social media. Most likely, though, the person who tweeted about LeBron James from the Cottonelle Twitter account just doesn’t get social media, either. [Read more…]
How I Got Over 16,000 Tweets of a Blog Post
I have to admit that I am really surprised that I have, naturally, over sixteen thousand tweets and retweets of one of my blog posts. Take a look at the stats on this blog post of mine:
I say, “naturally” because I honestly didn’t do anything to get these extra tweets. There are things you can do to get tweets unnaturally, such as buying tweets on sites like Fiverr.com and soforth. There are “services” where you can literally buy tweets or retweets. But that’s not what happened here. [Read more…]
How to Post Articles on LinkedIn
Since there has been a lot of talk and controversy in the SEO community about guest blogging, and how guest blogging is either dead or not dead, a lot of people have been looking for other platforms where they can post their articles. Well, now there is a great new platform (site) where you can post article: LinkedIn.
Twitter Flags Kanye West Kim Kardashian Wedding Photos as Sensitive Material
Just recently, Kanye West posted photos of his wedding with Kim Kardashian on his Twitter account. These are great photos, and just the typical wedding photos. However, what is kind of odd is that Twitter is flagging these photos as containing “sensitive material”.
Twitter: No Employee Twitter Accounts are Verified Accounts
Last week, I was speaking at the ClickZ Live Toronto conference, and Kirstine Stewart, head of Twitter Canada, was one of the keynote speakers. According to Ms. Stewart, no Twitter accounts of employees are Verified accounts. Not even the CEO’s account. [Read more…]
How Online Commerce Is Becoming Inherently Social
As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce. With traditional advertising barely lifting an eyebrow, businesses are looking for different ways to engage customers and increase profits. Although social commerce is still in its beginning stages, it is more prevalent today than last year. Take a look at some of the main ways top sites manoeuvre you to purchase an item: [Read more…]
10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. Business, individuals, and even governmental institutions are all looking to hire experts to help them in their social media functions. [Read more…]
Tweets on Twitter Are Not Archived on Wayback Machine
Twitter.com is not being archived by the WayBack Machine, the Internet Archive. Although this doesn’t seem to be anything new, I have just personally noticed recently that it’s not being archived. [Read more…]
6 Things Everyone Needs to Know About Google+
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” [Read more…]
Matt Cutts Tweets a Link. 7,000+ People Click It.
Yesterday, Matt Cutts tweeted a link to a new scraper report tool that you can use to report websites that are outranking your website. If this other site has scraped or copied or stolen your content, then you can use the form to report the spam to Google. That new form could be useful for some, and I applaud Google for adding it. But that’s honestly not what I’m interested in here. In fact, what I find more interesting, is that fact that Matt Cutts tweeted a Bit.ly URL. And as a result, we can get all sorts of really cool data about his Tweet and the link that he Tweeted. [Read more…]
Facebook Picks Up Content Fellowship Domains
In the past day or so, Facebook has registered “Content Fellowship” related domain names, possibly indicating that they have a plan to offer a content fellowship. There are several domain names that they’ve registered that seemingly would protect a new possible project that they’re working on. [Read more…]
Facebook Recognizes New gTLDs in Facebook Posts
After seeing that Twitter doesn’t actually recognize the new gTLDs as real links in Tweets, I was curious to see whether or not Facebook recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Facebook include that URL in the post and change it so it’s a clickable link? [Read more…]
Google Plus Recognizes new gTLDs as Links in Posts
I was curious to see whether or not Google Plus actually recognizes the new gTLDs as links in posts. If you were to include the URL of a new website that you just put up on a new gTLD, then would Google Plus include that URL in the post and change it so it’s a clickable link? [Read more…]
Twitter Not Recognizing New gTLDs in Tweets
UPDATE: This was a post that I wrote back in February. At the time, Twitter was NOT recognizing the new gTLDs. But, I’m happy to report that it appears that Twitter has fixed the problem that I wrote about.
I noticed today that Twitter is not recognizing the new gTLDs in Tweets. While there are already several new gTLDs that are already available now for anyone to register, and they are getting indexed in Google’s search results already, Twitter has yet to recognize the new gTLDs.
5 Reasons Social Media Should Be a Part of Your Ecommerce Strategy
Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media affords when it comes to marketing and growing one’s online or drop shipping business. The following five reasons are strong evidence why social media is integral to any ecommerce strategy in today’s digital marketplace. [Read more…]
The 5 Most Scandalous Social Media Fails of 2013
It’s a new year, a time to start off with a clean slate. Unfortunately for some, that could take awhile. Let’s wrap up 2013 with some of the worst social media fails so that you have an idea of just how easy it is for a slip-up to go viral.
Because it only takes one mistake to mess up your online reputation, exercise caution in how you express yourself on the social media front. Look for examples by following the Facebook or Twitter accounts of companies such as InstantCheckmate.com, or Facebook’s Security page that offer suggestions for maintaining your online presence. [Read more…]
6 Foolproof Ways To Spot A Social Media Creep
If only Facebook had a “creeper” button. Your social media interactions may be harmless, but it only takes one ill-intentioned stalker to worsen your online reputation and your personal security. Here are six surefire ways to spot a potential social media stalker. [Read more…]
Use Social Video Marketing Strategies for a Competitive Advantage
Social video is a highly engaging marketing strategy that can be used as part of a comprehensive internet marketing campaign. There are numerous misconceptions about what “social video” truly is. Social video marketing requires a paradigm shift that aligns with how effective marketing is approached today. [Read more…]
Social Media Conference: What to Look For In a Social Media Keynote Speaker
The impact of social media can longer be under estimated. As a matter of fact, the world is typically spinning around it. This is evident from the number of social media forums that keep taking place all the time. Any person who relies on the internet particularly social media needs to take advantage of the booming social media market. This is possible through ensuring that you invite a well known and reputable social media keynote speaker at any of your events. Many people are always faced with a challenge when it comes to selecting a keynote speaker. Well, some of the qualities of a social media keynote speaker to look out for are as follows: [Read more…]