I’d like to say “congratulations’ to all my friends at iCrossing, who just announced today that they’ve acquired the U.K.-based search engine marketing firm called Spannerworks. Now iCrossing will have locations in North America and Europe, and it allows them to establish a new international footprint for both companies. [Read more…]

TopSEOs has published its February, 2007 rankings of the leading Internet Marketing companies. There are a total of eleven different categories. Bill Peden began the TopSEOs.com site in 2002 as a place for internet marketing firms to show off their products and services. The site publishes their rankings of the top internet marketing companies once a month. [Read more…]

Latitude, a search engine marketing agency in the UK, has published a new white paper that explores the mathematical theory behind the “Long Tail phenomenon,–and they how it’s applied to search. Written by Latitude’s Director of Search, Jon Myers, it uses mathematical examples: it examines the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on sales. Additionally, it examines why brand name searches are more likely to result in a sale than generic searches. [Read more…]

Agency.com has opened a second office in Italy, an office in the Capital city of Rome. Agency.com’s Milan office was successful, so Franco Ricchiuti, Amministratore Delegato of Agency.com, will oversee both office in Italy. [Read more…]

SE ANALYST is a new data mining and benchmarking tool that can be used by search marketers to measure primary search engine optimization attributes of the top-ranked web pages. It can also analyze user-defined, or custom, URLs. The SE ANALYST tool gathers more than 30 metrics in the three primary attributes and then blends the metrics to calculate page value relative to a keyword. [Read more…]

I’ve been talking recently about press releases how to write a press release and how much they can be beneficial nowadays for promoting your website and your company. I’ve actually included instructions on how to do it all yourself. But, I know that everyone’s time is valuable and some things are best left to “professionals”. Yes, even I outsource things sometimes. [Read more…]