Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy. [Read more…]

It’s an email that no on running Google Ads wants to receive: Your Account is suspended. Emails made to look like they are coming from Google are being sent in an effort to try to trick you into giving up your Google Account details. They’re phishing emails, and they can be pretty convincing. [Read more…]

Google has won an appeal in the Patrick Zuili vs. Google, LLC case. Google had filed petitions with the USPTO office seeking a covered business method patent review of several patents. The USPTO Trial and Appeal Review Board reviewed them, and found that Google’s patents were not infringing upon Mr. Zuili’s patent. The patents are related to how someone identifies invalid or illegitimate impressions and clicks on PPC ads. [Read more…]