Pay Per Click, also referred to as PPC, is a method of charging for advertising based on results, not on the number of times an advertisement is displayed. The advertiser agrees to pay a certain amount (called a bid) for every click that users make which results in that user being redirected to the advertiser’s website. [Read more…]

Search engine marketing, also referred to as SEM, is the act of marketing a web site via search engines. [Read more…]