CBS Corporation has just created CBS Mobile, a new platform within CBS Interactive dedicated to building and growing the Company’s mobile operation across its various properties, including CBS Entertainment, CBS Sports and CBS News.

Cyriac Roeding, who has served as Vice President of CBS’s wireless efforts since 2005, has been named Executive Vice President of the newly formed division. The announcement was made today by Quincy Smith, President, CBS Interactive, to whom Roeding reports. [Read more…]

A blogger friend of mine just received a letter from Jennifer Daniel Collins, an attorney at Faegre & Benson that represents The National Pork Board. It stated, for the most part, that use of the phrase “the other white milk” violates their trademark on the phrase “the other white meat.”

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer started the lactivist site and blog to support “nursing moms by promoting issues like breastfeeding in public, milk bank donation and child led weaning…the blog is the companion to “The Lactivist” store on Cafe Press which aims to educate people about breastfeeding through humor. [Read more…]

SharedBook.com is an on-demand Reverse Publishing platform that allows websites to monetize content: websites can allow their visitors to combine content from the site with personal and community data, as well as photos and stories–the options are endless. SharedBook will soon be opening up their API for everyone to use, which means a new opportunity for website owners to monetize their site’s content. [Read more…]

MarketingSherpa is seeking nominations for its second annual Email Marketing Awards. There are ten entry categories, which include best email newsletter, best email solo blast promotion, best triggered campaign, best opt-in (list growth) campaign, and best business-to-business email marketing. The deadline for entries is Friday February 16, 2007. [Read more…]

Something that I’ve been advocating for many years now is to write a press release for your business or your website and distribute it. First, before you distribute a press release you need to write the press release. [Read more…]

Pay Per Click, also referred to as PPC, is a method of charging for advertising based on results, not on the number of times an advertisement is displayed. The advertiser agrees to pay a certain amount (called a bid) for every click that users make which results in that user being redirected to the advertiser’s website. [Read more…]