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Home » Marketing » Page 13

Did the Jumpshot Shutdown Affect Keyword Research Tool Data?

Posted on April 29, 2020 Written by Bill Hartzer

You might recall that a while back I wrote about Jumpshot being shut down back in January. Jumpshot provided a lot of click data to various tool providers that used that data in different ways. One of the ways the click data was used is in keyword research tools. SEOs have used keyword research tools for years, and we’ve relied on that keyword data. And, if Jumpshot data was relied on heavily by any keyword research tools, then their data would be affected. [Read more…]

Filed Under: Marketing

Microsoft to Start Blocking Emails Without Records Set up on Domains

Posted on April 7, 2020 Written by Bill Hartzer

SPF Domain DKIM DMARC word cloud
By Bill Hartzer, April 7, 2020 at 6:29pm CST.

Starting sometime this month (April 2020) Microsoft will begin blocking any email that does not have SPF and DKIM alignment for email sent to Outlook 365 domains. What that means is that if you send an email from your domain name and you have not properly set up the proper email records on your domain name, people using Microsoft Outlook 365 won’t receive your email. To make sure that they do receive your email, you need to make sure that SPF, DKIM, and DMARC records are properly set up on your domain name. [Read more…]

Filed Under: Marketing

April Fool’s Day 2020 Cancelled

Posted on March 31, 2020 Written by Bill Hartzer

April Fool's Day 2020 Cancelled

For at least the past 15 years, just about every single year that I have been posting on this blog, I make an April Fool’s post. Usually it’s on and around the 1st of April, and in the past it’s actually been, well, a few days before. However, this year, 2020, is very different. So, officially, I have cancelled April Fool’s 2020, at least my April Fool’s joke. I can’t tell you what it was going to be, as I actually don’t know. I’ve been too busy and pre-occupied with other details that I haven’t even thought about it. But, going along with tradition, I feel as if I need to make an April 1st post. [Read more…]

Filed Under: Marketing

Hitwise is Shutting Down

Posted on February 18, 2020 Written by Bill Hartzer

by Bill Hartzer, February 18, 2020 at 2:38pm CST

Hitwise, the internet data company that has helped global brands and agencies understand how consumers think, search, book, and buy online, is shutting down. In a statement published on their website, Hitwise posted that due to events outside of their control, Hitwise is winding down its operations. [Read more…]

Filed Under: Marketing

Avast Closing Jumpshot, Some SEO Tool Providers Affected

Posted on January 30, 2020 Written by Bill Hartzer

Avast, a digital security products company, has announced that they are shutting down Jumpshot, a company that has provided “digital intelligence from within the Internet’s most valuable walled gardens”. There apparently were some questions about how and to whom the data that Jumpshot shared and sold. Some of the companies that utilized Jumpshot data were SEO tool providers, who then sold the data to SEOs, who used it for keyword research purposes, for example. [Read more…]

Filed Under: Marketing

Kobe Bryant Dead – TMZ Website Down

Posted on January 26, 2020 Written by Bill Hartzer

TMZ Website Down

Certainly no one expected this.

A Sunday morning helicopter crash with NBA star Kobe Bryant aboard. TMZ, the entertainment news service that first broke the news of Kobe Bryant’s death, did not expect this either. The website is getting so much internet traffic that the TMZ website appears to be down, as well. [Read more…]

Filed Under: Marketing

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