PRophet has introduced a first-of-its-kind tool that connects brands, journalists, and influencers in a single workflow.
For years, PR professionals have been fine-tuning their outreach to journalists, hoping to land stories in top-tier publications. But the media landscape has changed—fast. More and more people, especially younger audiences, are turning to social media influencers for their news. PRophet’s latest update acknowledges this shift by giving communicators a direct line to both journalists and influencers at the same time.
Aaron Kwittken, PRophet’s CEO and Founder, sees this as a natural next step. “This is the first of many integrations bridging earned media and influencer marketing. We’re making it easier for brands to tell their stories across all platforms.”
An industry first, the new feature reflects the undeniable fact that audiences are increasingly relying on social media influencers for news.
A Shift in Media Power
A recent study from Pew Research Center found that one in five Americans regularly get their news from social media influencers. The takeaway? Traditional news outlets are no longer the sole gatekeepers of public information.
PRophet’s new feature taps into this reality. It helps users find the right influencers for their message, whether on Instagram, TikTok, YouTube, or even podcasts. The tool goes beyond just follower count—it analyzes engagement rates, audience credibility, and even what hashtags and mentions are trending among an influencer’s followers.
A PR Toolbox That Keeps Growing
This update is just the latest in PRophet’s rapid expansion. The company, which first launched in 2020, started as a single AI-powered platform focused on predicting journalist interest in stories. Since then, it has grown into a full-fledged suite of tools, thanks in part to recent acquisitions of LEADERS and UNICEPTA. Today, PRophet operates in nine cities across four continents, boasting a team of nearly 600.
The latest upgrade cements PRophet’s place as a major player in PR tech. With AI doing the heavy lifting, brands and agencies can spend less time sifting through endless contact lists and more time crafting the right message.
In a world where influencers and journalists are equally crucial to shaping public conversations, PRophet is handing communicators the keys to both.