GetReal Labs has launched from stealth mode to tackle the escalating threat of malicious manipulated content and deepfakes. This launch marks a significant milestone in cybersecurity, as the company aims to protect organizations worldwide from the dangers posed by AI-generated deceptions.
Incubated over the past two years by Ballistic Ventures and UC Berkeley Professor Hany Farid, GetReal Labs is set to become the world’s leading authority on malicious synthetic content. The company’s mission is clear: to safeguard economies and society from the detrimental impacts of AI-driven falsehoods.
A Vision Rooted in Expertise
Ted Schlein, Co-founder and General Partner of Ballistic Ventures, has been instrumental in the formation of GetReal Labs. He emphasizes the urgency of the company’s mission, stating, “The inception of GetReal stems from years of watching AI trends and the democratization of its systems and tools. With a significant amount of all online content soon to be AI-generated, and first-hand accounts of how nefarious actors are exploiting advancements, we’re at the juncture where GetReal is critical.”
Hany Farid, Co-founder and Chief Scientist of GetReal Labs, brings over 25 years of experience in digital forensics and image analysis. He stresses the immediate need for action, highlighting incidents like the viral image of a Pentagon explosion causing market turmoil and the CFO-deepfake that led to a $25M wire transfer. “The malicious use of AI comes with serious and immediate consequences. It’s not futuristic. We’ve already seen it happen,” says Farid.
Advanced Solutions for Modern Threats
GetReal Labs offers a comprehensive suite of forensic solutions for multimedia content and real-time detection of malicious voice and video. These solutions are designed to serve various sectors, including financial institutions, corporations, media organizations, and government agencies. The company’s technology is poised to revolutionize the way these entities protect themselves from deceptive content.
- Financial Institutions and Corporations: Fraud prevention and trusted communications.
- Media Organizations: Verification and integrity of content.
- Government Agencies: Law enforcement and national security.
GetReal Labs is pioneering the fight against malicious manipulated content and deepfakes with its advanced suite of forensic solutions. These state-of-the-art tools are designed to serve a variety of sectors, providing real-time detection of harmful voice and video content. With this technology, GetReal Labs is set to revolutionize how organizations protect themselves and their stakeholders from deceptive content.
Financial Institutions and Corporations: Fraud Prevention and Trusted Communications
In the financial sector, the integrity of communications is paramount. GetReal Labs’ technology ensures that fraudulent activities, such as voice scams targeting corporate accounting and IT teams, are detected and mitigated. This not only safeguards financial transactions but also helps maintain the trust of clients and partners. By providing real-time alerts and comprehensive forensic analyses, GetReal Labs enables financial institutions and corporations to operate with confidence, knowing their communications are secure.
Media Organizations: Verification and Integrity of Content
For media organizations, the credibility of the content they produce and disseminate is critical. GetReal Labs offers tools that verify the authenticity of multimedia content, ensuring that only accurate and truthful information reaches the public. This technology helps media outlets maintain their reputation and avoid the spread of misinformation, which can lead to public distrust and reputational damage. With GetReal Labs, media organizations can confidently verify their content and uphold journalistic integrity.
Government Agencies: Law Enforcement and National Security
Government agencies face unique challenges in maintaining national security and enforcing laws. GetReal Labs provides these agencies with the tools to identify and prevent the distribution of harmful and illegal content. From detecting AI-generated profiles used for espionage to uncovering deepfake videos intended to disrupt political processes, GetReal Labs supports government efforts to protect citizens and maintain public safety. By ensuring that deceptive content is swiftly identified and addressed, government agencies can focus on their critical missions without the added burden of combating digital threats alone.
The Growing Threat of Manipulated Content and Deepfakes
The rise of AI technology has made it easier than ever to create highly convincing manipulated content and deepfakes. These deceptive creations can cause significant harm if left unchecked. Deepfakes, for example, can fabricate realistic but entirely false videos and audio recordings, potentially leading to severe consequences such as political instability, financial fraud, and social unrest.
The Impact of Inaction
If the issue of manipulated content and deepfakes is not addressed, the consequences could be dire. In the financial sector, fraudulent activities could result in massive financial losses and erode trust in the banking system. Media organizations might struggle with the spread of misinformation, leading to a misinformed public and a loss of credibility. Government agencies could face increased challenges in maintaining national security and public safety as they battle against sophisticated digital threats.
A Call to Action
GetReal Labs recognizes the urgent need to combat these threats head-on. By providing advanced detection and verification solutions, the company empowers organizations to protect themselves and their stakeholders. However, the fight against manipulated content and deepfakes requires a collective effort. Collaboration between technology providers, policymakers, and organizations across various sectors is essential to effectively address and mitigate the risks posed by these digital threats.
GetReal Labs is at the forefront of the battle against malicious manipulated content and deepfakes, offering cutting-edge solutions that are crucial for maintaining security and trust in the digital age. With its comprehensive suite of forensic tools, GetReal Labs is poised to revolutionize how financial institutions, media organizations, and government agencies protect themselves from deceptive content. As AI technology continues to evolve, the importance of combating these threats cannot be overstated. The time to act is now, and GetReal Labs is leading the way.
Leadership and Vision
Joining Schlein and Farid is Jim Brennan, the newly appointed Chief Product and Technology Officer. With over two decades of experience in driving product vision and engineering leadership at prestigious organizations like IBM Security and the Department of Defense, Brennan’s expertise is a valuable addition to the team.
Renowned cybersecurity expert Kevin Mandia, Co-founder and General Partner at Ballistic Ventures, underscores the significance of GetReal Labs’ mission. “The new attack vector it has created cannot be ignored. GetReal’s ability to provide advanced detection of deception and clear explainability of results is what will give organizations the leg-up in this new fight,” says Mandia.
Backed by Strong Investments
GetReal Labs has secured investments from Ballistic Ventures and Venrock. Roger Thornton, Co-founder and General Partner at Ballistic Ventures, will join the board, further solidifying the company’s strong foundation.
Looking Ahead
As AI continues to evolve, the need for robust content verification solutions becomes more pressing. GetReal Labs is poised to lead the charge in this domain, providing organizations with the tools they need to navigate the complex landscape of digital deception.
For more information about GetReal Labs and its pioneering solutions, visit getreallabs.com and follow the company on LinkedIn.
