Veteran entrepreneur Henry Perlmutter has a message for online sellers: it’s time to work smarter. His new book, AI ECOMMERCE: Mastering Ecommerce with AI and ChatGPT, is now out—and it’s packed with real strategies for building a stronger ecommerce business using artificial intelligence.
Perlmutter brings more than three decades of experience to the table. This isn’t theory. This is hands-on advice from someone who’s been in the trenches. The book strips away myths, highlights what actually works, and shows readers how to apply AI tools to make better decisions and save time.
What the Book Covers—and Why It Matters
Running an online store today means juggling marketing, logistics, support, and content. Many entrepreneurs try to do it all by hand. Perlmutter says that’s a mistake—and a waste of opportunity.
The book explains how AI can handle tasks like:
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Writing product descriptions
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Answering common customer questions
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Improving SEO (Search Engine Optimization)
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Running ads on platforms like Google and Facebook
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Creating blog and email content
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Comparing ecommerce platforms
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Tracking orders and taxes
And it doesn’t stop there. AI ECOMMERCE also covers how to grow a business using AI-driven strategies—like building loyalty programs, expanding product lines, and entering new markets.
Real Tools for Real Businesses
Perlmutter is direct. He doesn’t sugarcoat the work required to succeed online. But he also doesn’t waste time on fluff. Readers get clear direction on how to use AI to do more with less—especially for teams with limited bandwidth or tight budgets.
For example, he breaks down which ecommerce platforms make the most sense depending on business goals. From Shopify to Wix, the book compares pros and cons so readers can pick based on facts—not hype.
It also includes key legal and financial tips. That means practical info about sales tax, trademarks, accounting tools, and order fulfillment workflows. No guesswork. Just the stuff you need to keep the business running clean.
AI as a Business Partner
The main idea behind the book is that AI isn’t a gimmick—it’s a real partner for modern business owners. Used right, it can make a one-person operation feel like a full team.
Perlmutter emphasizes how AI tools like ChatGPT can do more than just talk. They can help segment audiences, tailor product pitches, and automate repetitive tasks that eat up hours each week. The book also dives into long-tail product strategies and personalization—two areas where AI can offer big returns.
Who This Book Is For
This isn’t just for startups. It’s also for existing businesses that want to cut costs, grow smarter, or shift out of manual processes. Whether someone is launching their first product or managing a full catalog, the goal is the same—use AI to save time and make better decisions.
AI ECOMMERCE: Mastering Ecommerce with AI and ChatGPT is available now on Amazon in both paperback and Kindle editions.
A Clear Path for Building Smarter, Leaner Ecommerce Brands
Henry Perlmutter doesn’t promise overnight success. He lays out what works, what doesn’t, and how AI can give online businesses a sharper edge. In a space filled with hype, this book offers something rare: clarity.
For anyone running an ecommerce business—or thinking about it—this guide delivers tools that matter, with advice you can put to work right away.
More info and ordering options are available at: Amazon product page
