Quantcast has launched a self-serve advertising platform designed to make programmatic advertising on the open web accessible to independent agencies and advertisers of all sizes. This new platform democratizes access to sophisticated advertising tools, traditionally reserved for the biggest players, marking a significant shift in the digital marketing landscape.
Embracing the Open Web
The open web refers to the portion of the internet that is freely accessible to anyone, unlike walled gardens such as Facebook and Google, which restrict access and control data within their platforms. The open web is a vast, diverse space where consumers spend most of their time, offering enormous potential for advertisers to reach a broader audience without the limitations imposed by closed ecosystems.
Key Features of Quantcast’s Self-Serve Platform
Quantcast’s new platform is designed to help businesses navigate the evolving digital marketing environment, especially as privacy concerns push the industry away from traditional cookie-based methods. The platform’s key features include:
- AI-Driven Insights: Leveraging Quantcast’s award-winning artificial intelligence and machine learning technology, users gain access to advanced insights that drive high-performance advertising.
- Simplified Campaign Management: An intuitive interface makes it easy for users to set up, manage, and analyze their campaigns, bringing the ease of use associated with social media ad platforms to the expansive open web.
- Comprehensive Cookieless Solutions: As the industry shifts away from third-party cookies, Quantcast’s platform offers innovative targeting and measurement solutions that do not rely on these outdated methods, ensuring marketers remain competitive.
Empowering Advertisers of All Sizes
Quantcast’s CEO, Konrad Feldman, highlighted the need for more accessible and efficient advertising solutions. “Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third-party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet.”
Independent agencies and smaller advertisers, who are adept at using social media platforms, now have the opportunity to leverage similar ease of use on the open web. This democratization of advertising tools promises to level the playing field, allowing these businesses to compete more effectively.
Success Stories and Industry Impact
Riley Mackey, Associate Media Director of Charts+Darts, shared a success story that underscores the platform’s impact. “With Quantcast’s robust audience insights and superior performance, we’ve achieved outstanding results for our client, Yokohama. Our first cookieless campaign helped them achieve their most efficient quarter yet, doubling audience reach while lowering CPA by 46 percent and decreasing the cost per incremental visit by 55 percent.”
Ready for Immediate Use
Quantcast’s self-serve platform is available now, with dedicated support to help new users maximize its benefits. Independent agencies and advertisers eager to thrive in the new era of digital advertising are encouraged to sign up and explore the capabilities of this innovative platform.
For more information about Quantcast and the new self-serve platform, visit www.quantcast.com.
Founded in 2006, Quantcast is a pioneer in programmatic advertising and a leader in applying AI to the digital advertising landscape. The company’s mission is to simplify advertising on the open internet. Brands and agencies of all sizes use the Quantcast Advertising Platform to plan, activate, and measure impactful campaigns based on real-time data. Quantcast is committed to helping businesses harness the power of the open web to reach their audiences and achieve meaningful results.