Tildei, a new face in the world of conversational marketing, has just burst onto the scene with $6 million in seed funding, aimed at revolutionizing how brands interact with customers on social media platforms like Instagram and WhatsApp. The investment round was led by Susa Ventures, with backing from heavy-hitters like Ludlow Ventures, Gradient Ventures, and Lerer Hippeau, to name a few. The company, incubated at MXV Capital, is ready to make waves by using artificial intelligence to turn mundane customer interactions into meaningful conversations.
A Game-Changer in Marketing?
Let’s be real, traditional marketing messages are often as dull as dishwater. And consumers, who spend over 151 minutes a day on platforms like Instagram and WhatsApp, aren’t interested in reading yet another mass email or generic ad. Tildei steps in with a refreshing approach: real-time, personalized conversations. Whether it’s a customer inquiry or a potential sale, Tildei’s AI helps brands respond in a way that feels human, not robotic. It’s conversational marketing with a brain.
The platform’s founders, who have a proven track record in marketing technology, are no strangers to the game. Mark Ghermezian, the brains behind lifecycle marketing platform Braze, teamed up with Rebel alumni Kevin Dutra and Manisha Shah to bring Tildei to life. “We’re not just talking at customers anymore. We’re listening and responding,” Ghermezian says. “It’s about making sure every interaction feels as personalized as possible, no matter the scale.”
Big Plans, Bigger Vision
Instagram and WhatsApp, two of the world’s largest social platforms, are Tildei’s first targets. Combined, they boast a staggering 5 billion active users. And with the backing of AI, Tildei allows brands to chat like pros—no matter where their customers are hanging out online.
But it doesn’t stop there. The company plans to add more social platforms into the mix, promising a fully customizable experience that keeps marketers at the forefront of digital communication. The AI doesn’t just know what to say, it knows how to say it, tailoring each conversation to fit both the brand’s voice and the platform’s quirks.
The Experts Are Buzzing
It’s not just the founders who are excited. Chad Byers, co-founder and General Partner at Susa Ventures, sees Tildei as the future of marketing. “They’re not just throwing out flashy tools. They’ve built something that will truly change the game in how brands and customers interact,” he says. “Tildei has the team and the tech to make it happen.”
Brands are also jumping on board. Cariuma’s Chief Digital Officer, Felipe Araujo, points out that the days of passive marketing are long gone. “Our customers want quick, real-time responses. Tildei made it easy for us to dive into conversational marketing without skipping a beat.”
Looking Ahead
The $6 million in funding will fuel Tildei’s growth, from expanding their AI capabilities to building a larger team. If all goes according to plan, the platform will soon dominate not just Instagram and WhatsApp but also other major social channels. For marketers, this means an unprecedented opportunity to forge real-time, impactful connections.
With the right mix of innovation, experience, and financial backing, Tildei is ready to reshape how brands talk to customers. Keep an eye on this one—it’s about to change the conversation.