SEO Class has officially launched–and they’re kicking off the series of internet marketing workshops by offering a “Pro Bono” internet marketing workshop for charities and non-profit organizations in New York City on March 23, 2007.

The offer is open to valid non-profit organizations and will feature presentations from industry leaders such as Rae Hoffman, Todd Malicoat, Greg Niland and Michael Gray. The Pro Bono Workshop is limited to 30 organizations and will be one hundred percent sales pitch free.

The Pro Bono Workshop is limited to 30 organizations and will include presentations by well known search engine marketing personalities Rae Hoffman (Sugarrae.com), Todd Malicoat (Stuntdubl.com), Greg Niland (GoodROI.com) and Michael Gray (Wolf-Howl.com).

Organizer Todd Malicoat said the idea for the Pro Bono Workshop came as the group behind SEO Class was working out the agenda for their two-day workshop series, “We wanted to polish the material that will be used during our commercial workshops.” Added organizer Michael Gray, “We know charities are on a limited budget and can’t always afford to send people to conferences or hire consultants, so this also gives us an opportunity to help people who are doing some good for the community.”

The workshop will cover topics such as search engine optimization, link development, branding, social marketing, content creation, research techniques, pay-per-click (PPC) marketing, technical issues and tools used to make search engine marketing tasks easier.

The seminar will also be sales pitch free. “We provide unbiased information to our attendees based on our own experiences and not on who is or is not paying for sponsorships,” stated organizer Greg Niland.

This event is free to valid non-profit organizations with a 501c3 tax classification and accepted registrants can have up to three employees attend the event. To register for the SEO Class Pro Bono Workshop, please visit the event registration page here.

While future workshops will be open to commercial organizations for a $2,999 fee, organizer Rae Hoffman assures that the pro bono work will not stop once their material is polished for commercial events, “We plan to make a certain number of seats at all future workshops available to valid non-profit organizations for free. We all benefit from the work these organizations are doing and we want to help those efforts on a continual basis.”

Todd Malicoat is an Internet Marketing Consultant with System And Market Services of America (SAMSA) in Saginaw, MI. Todd completed a dual-bachelors degree program in Management Information Systems/ Business Administration from Northwood University in the summer of ’03 after completing his thesis on Planning, Developing, and Promoting a Successful Website for Small Business. Todd also holds a board position with the Great Lakes Web Professionals and is also a moderator of the “Professional Webmaster Business Issues Forum” at Webmasterworld.com. With a passion for Internet Marketing, Todd can help customize an online strategy for your business or organization.

Greg Niland been involved in Internet marketing since 1998. He provides corporate companies consulting services including site audits and link development assistance. Greg is an experienced affiliate marketer who focuses his network of sites on the more competitive affiliate industries. Every week he hosts the GoodKarma Internet Marketing radio show on WebmasterRadio.fm which is also available in podcast format. During the show he talks with representatives from Google, Yahoo and other leading Internet companies sharing words of wisdom for newbies and old dogs looking to learn new tricks.

Rae Hoffman is the Principal at Sugarrae Internet Consulting. She also owns numerous successful personal websites on a wide range of topics. Rae is a regular speaker at the PubCon conferences and is the co-moderator of the link development forum and the moderator of Yahoo Publisher Advertising Network forum at WebmasterWorld.

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