Do you want to optimize Flash, Ajax, or another form of “Web 2.0″ media? Offermatica has a new product that will optimize Flash, Ajax, and other forms of “Web 2.0″ rich media using advanced testing and real-time personalization.

Offermatica is a leading provider of media testing and optimization software. Their latest offering is the industry’s first real-time optimization for rich media and rich web apps. You now have the opportunity to use Offermatica’s testing and personalization network to increase engagement within the most advanced Web 2.0 and interactive interfaces.

If you’re a marketer and you’re following Google and Yahoo!’s lead by creating sleek, “pageless” experiences, you can now use rich media content to target specific user behavior–or you can test interactive elements to deliver a more engaging, personalized, and efficient experience.

Offermatica’s Rich Media Optimizer is similar to “dynamic interactivity” adopted by Google for Google Maps and Netflix. Offermatica’s Rich Media Optimizer uses Asynchronous JavaScript or AJAX to respond immediately to user actions. The Rich Media Optimizer takes advantage of Offermatica’s advanced personalization engine to respond to user actions and change content and interface elements with every interaction.

Use the Rich Media Optimizer to make sure that visitors see the most relevant content on a page–users don’t have to refresh the page in their web browser.

Offermatica is a provider of software to test, measure and optimize internet marketing and online advertising campaigns. Offermatica’s software enables you to quickly test internet content, allowing you to increase sales and web-based leads. This reduces customer acquisition costs and improves customer interactions.

For more info, check out the Offermatica.com website.

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