Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of the top five search engines–with one service.

Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsoft’s adManager allows you to purchase and manage pay per click advertising directly from the Microsoft Office Live platform. Ask Sponsored Listings is joining the MSN(R) network and MSN Live Search as official distribution sources for Microsoft Office Live customers’ PPC ads.

Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search markters and businesses to buy, manage, and optimize PPC and contextual advertising campaigns on the ASL publisher network, which includes the Ask.com search engine.

Microsoft’s adManager helps small businesses manage the pay-per-click advertising process. Once you set up up an account with Microsoft adManager, you can immediately select keywords to create ads and set up bid amounts. Microsoft adManager will work within your budget, as well as target the campaign at the local or national level. In addition, Microsoft AdManager will show results through reports that describe which keywords are driving customers to your Web site.

Microsoft Office Live is a complete, affordable set of easy-to-use Internet-based software and services that helps small businesses attract new customers, keep in touch with existing customers and easily manage their business from virtually any location. By combining the power of software plus services, Microsoft Office Live helps small businesses establish a professional Web presence, stay in touch with their customers, and easily access company information from one complete online location. More information is available at http://www.officelive.com/.

Ask Sponsored Listings (ASL), introduced in the Fall of 2005, is an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. More than 48,000 advertisers use the system to bid on more than 25 million keywords. Additional information about ASL is available at http://sponsoredlistings.ask.com/.

One the world’s largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com.

Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC’s network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI).

Related posts:

1. Web Hosts Hijacking 404 Error Pages on Live Web Sites Some web hosting companies have now taken it to a new low: they are monetizing (making money) from your web site without your knowledge. Web...
2. Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010 VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed,...
3. AAfter.com Search Engine Adds New Features including Anonymous Twitter Aafter, a search engine that bills itself as a high privacy search engine and one that actually pays you to search, has added many...
4. User Centric Releases Results of Eye Tracking Study: Google Versus Bing User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is...
5. comScore Releases May 2009 Search Engine Rankings comScore, Inc. (NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion...

Are you looking for marketing services such as social media optimization, search engine marketing, pay per click program management or consulting, or search engine optimization services? Feel free to contact me.