Attend the Link Building Strategies for SEO Event in Dallas Texas on October 14, 2009, where we talk about Black Hat versus White Hat Link Building

I have to admit, search engine optimization (SEO) is difficult. It is not an exact science, although some would like to tell you that it is. Not only do you have to have a great website that takes into account the “best practices” of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords” are mentioned on the page, you have to deal with the constant, proper link building. Promoting your website on other websites is sometimes a daunting task, even when you think you are in a non-competitive industry.

To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. But what makes link building difficult is that there are actually links that can hurt your search engine rankings. There are links and link building (and content building for the purpose of getting or “making” links) that can be considered “white hat” and then there’s the “black hat” type of links or those people who only concentrate on one type or another type of link.

Do you know the difference between a “white hat” link and a “black hat” link? What about a “grey hat” link? Does it matter? Yes.

On October 14, 2009, I will be speaking (as part of a panel of other great speakers) to the Dallas Fort Worth Search Engine Marketing Association (a trade group that I help found) about link building, the part of search engine optimization that can be pretty controversial at times.

Building quality links is an important part of any search engine optimization (SEO) effort. On October 14, 2009 at 6:30 p.m. the DFW Search Engine Marketing Association will be hosting a panel discussion on link building titled “White Hat/Black Hat Link Building – You Decide”. To purchase tickets online go to http://dfwsem.memberlodge.org.

Whether you’re a “white hat”, a “black hat”, or just someone who would like to find out about marketing your business online in the “proper, acceptable” way, you might want to attend this event on October 14, 2009.

A link building campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed.