Tags: Dallas Search Engine Marketing, Search Engine Marketing
Written by: Bill Hartzer
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Link Building Strategies for Search Engine Optimization in Dallas October 14
Attend the Link Building Strategies for SEO Event in Dallas Texas on October 14, 2009, where we talk about Black Hat versus White Hat Link Building

I have to admit, search engine optimization (SEO) is difficult. It is not an exact science, although some would like to tell you that it is. Not only do you have to have a great website that takes into account the “best practices” of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords” are mentioned on the page, you have to deal with the constant, proper link building. Promoting your website on other websites is sometimes a daunting task, even when you think you are in a non-competitive industry.

To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. But what makes link building difficult is that there are actually links that can hurt your search engine rankings. There are links and link building (and content building for the purpose of getting or “making” links) that can be considered “white hat” and then there’s the “black hat” type of links or those people who only concentrate on one type or another type of link.
Do you know the difference between a “white hat” link and a “black hat” link? What about a “grey hat” link? Does it matter? Yes.
On October 14, 2009, I will be speaking (as part of a panel of other great speakers) to the Dallas Fort Worth Search Engine Marketing Association (a trade group that I help found) about link building, the part of search engine optimization that can be pretty controversial at times.
Building quality links is an important part of any search engine optimization (SEO) effort. On October 14, 2009 at 6:30 p.m. the DFW Search Engine Marketing Association will be hosting a panel discussion on link building titled “White Hat/Black Hat Link Building – You Decide”. To purchase tickets online go to http://dfwsem.memberlodge.org.
Whether you’re a “white hat”, a “black hat”, or just someone who would like to find out about marketing your business online in the “proper, acceptable” way, you might want to attend this event on October 14, 2009.
A link building campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed.



Oct 7th 2009
But I do not think so how much difference that occurred between white hats and black hats, the most important is building quality links is an important part of any search engine optimization (SEO) efforts.
Oct 24th 2009
Really good tips and advices . From studying successful linking strategies, can I also add sponsorship of sports teams and charities who actively promote events is an excellent opportunity for both branding and link building. Makes your brand look involved in community or charity, and gets loads of links for your website.
Oct 29th 2009
As for someone who is just starting out in SEO for my own site, what would you suggest be a good starting point for me to learn from in how to get good white hat links?
Oct 31st 2009
It a good news that you have that article for us. Can someone tell me whats a good and legal way in making a link and promoting them for better future use.
Thanks,
Bianca
Nov 12th 2009
White hat is the way to go. With back links it’s always quality over quantity. Just a couple really good back links can be extremely beneficial
Nov 22nd 2009
Knowing your audience is another key to good Dallas SEO. If you can determine what your audience is looking for, you can use that to make your website more easily found. The keywords that you choose for Dallas search engine optimization will be the way that most people will find your website. It is important to make sure that the keywords you use most effectively describe what you have to offer. Making sure that the right customers find you will help to ensure that your business is successful.
Jun 18th 2010
Thanks for sharing the tips. SEO needs high PR sites always to get high back links.