BrightEdge, a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.
According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. This patented capability helps companies discover new competitors and create winning competitive SEO strategies. [Read more...]