SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Here at GlobeRunner, we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. The position is located in the Lewisville, Texas area (just north of Dallas). If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.

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Here’s the job description for this position, to give you some more information. If you’re interested in applying for the position, feel free to contact us or you can contact me directly. [Read more...]

PPC Specialist Job Opening: Dallas Texas

Here at Standing Dog, an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Ideally we’re looking for someone who is Google AdWords certified.

Here is the official job description for the opening we have. If you’re interested, get in touch with me or you can find the job opening listed on LinkedIn and apply that way.

Job Description

Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.

Responsibilities:

– Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities.
– Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives.
– Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports.
– Prioritize between dozens of opportunities to choose the most important tasks.
– Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns.

Desired Skills & Experience

– 1-2 years of Paid Search experience, including;
– Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
– Experience using offline PPC management tools (i.e. Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! Search Marketing Desktop)
– Knowledge of third party bid management tools (i.e. DoubleClick – DART, DFA)
– Google AdWords and Google Analytics Certified; preferred
– Bachelor’s degree required; preferably in a related field
– Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)
– Strong interpersonal, verbal and written communication skills
– Creative, analytical and takes initiative, along with a strong attention to detail
– Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data

Standing Dog is an Internet marketing agency comprised of recognized industry professionals. We are successful at helping companies reach their target customers, generate leads and drive revenue online. Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management.

Benefits:

We offer our employees competitive compensation, based on previous experience and a comprehensive benefits package including medical, dental, vision, and 401K plan with employer contributions, as well as a positive and team-based working environment.

Standing Dog Interactive has made the Inc 5000, Fastest Growing Private Companies list, three years in a row.

SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Candidates should have 1 to 3 years of SEO experience as well as strong communication skills and desire to learn new things. Familiarity with Excel and basic html would also prove valuable.

Responsibilities include:
- Performing Keyword Research and explaining the value of key phrase selection to clients.
- Writing, Proofing and Updating site content with dealer input and SEO best practices in mind.
- Reviewing dealer sites for SEO, usability and crawling issues.
- Reviewing Google Places and citation sources for Local Search Optimization.
- Assist in the preparation of client ranking and analytics reports (an analytic mindset and an understanding of Excel will be highly valuable).
- Consulting clients on Social Media & Reputation Management best practices.
- Staying current on Search Engine Optimization and Online Marketing topics.

Qualifications:
- Bachelor’s degree in Marketing, Advertising, Programing or related field a plus but not required
- SEO and Analytics related certification would be valuable but is not required
- 1 to 3 years of SEO experience
- Related online marketing experience is a plus, but not required for this position.
- Strong organizational skills will be very important. The new hire will have to keep track of the progress of numerous ongoing projects.
- Strong written and verbal communication skills.
- Proficient at Microsoft Excel.
- Strong problem solving and analytic skills.
- Desire to learn and become part of the ClickMotive search team.

This is a full-time position with full benefits including health insurance and 401(k) available. Qualified candidates should reply to jobs@clickmotive.com with a recent resume and cover letter.

About ClickMotive
ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software exclusively for the Automotive Industry. The ClickMotive suite of FUSION™ products includes Dealer Websites, Auto Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics, Customization and Support.

Search Engine Marketing PPC Job Opening in Dallas Texas

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. The individual must possess the ability to learn quickly, multi-task, and be able to work successfully in a fun environment with minimal supervision.

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for:
- Ensure that paid search campaigns are properly launched and maintained
- Follow the production process of new SEM accounts and websites
- Daily bid-management per keyword/ad-group and general pacing of traffic delivery
- Develop short, compelling creative copy that conforms to search engine specifications and elicits the desired user response
- Optimize campaigns on an ongoing basis to improve performance
- Perform quality assurance on active campaigns
- Maintain contact with vendor partners to monitor campaign changes
- Generate and assemble internal and external reports, including traffic and backend accountability
- Produce actionable analyses and recommendations for our clients and internal processes

Qualifications:
- Bachelor’s degree in Marketing, Advertising, or related field a plus, but not required.
- PPC and Analytics related certification would be valuable but is not required
- 1 to 3 years of PPC / SEM online marketing experience
- Experience working in interactive media and/or prior experience at a search engine or interactive advertising agency is beneficial but not required.
- Strong organizational skills a must. Individual will have to keep track of the status on dozens of requests at the same time.
- Able to work with large data sets quickly, accurately and efficiently.
- Solid communication skills (both written and verbal).
- Advanced skills in Microsoft Excel & Power Point
- Detail oriented with strong analytical and problem solving skills.
- Desire to learn and become part of the ClickMotive search team.

This is a full-time position with full benefits including health insurance and 401(k) available. Qualified candidates should reply to jobs@clickmotive.com with a recent resume and cover letter.

About ClickMotive
ClickMotive is an innovative and rapidly growing software company that creates Interactive Marketing Software
exclusively for the Automotive Industry. The ClickMotive suite of FUSION™ products includes Dealer Websites, Auto Group Websites, Regional Websites, OEM Websites, Mobile Websites, Search Engine Marketing (SEM) Programs, Search Engine Optimization (SEO) Expertise, Video Marketing, Lead Delivery, Admin Tools, Content Management, Reporting Analytics, Customization and Support.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Essential Job Functions:

– Execute best practice strategies and methodologies to maximize company’s paid search marketing programs with holistic coordination of multiple online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and a superior customer experience.
– Administer daily operational tasks associated with search engine marketing.
– Analyze keyword library and expand appropriately.
– Create high quality text ads to drive traffic to the site for the company’s 40,000+ SKU’s and 2000+ brand name products.
– Update reports and databases.
– Reconcile invoices received from third parties and incorporate with marketing budgets and vendor advertising support agreements.
– Provide strategic management of paid search campaigns against defined success metrics for various brands and categories.
– Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency.
– Plan and develop keyword lists and text creative, implementation, optimization, testing and performance analysis
– Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools
– Execute competitive research utilizing comprehensive tool sets
– Manage relationships with search engine vendors and other third parties on behalf of company.
– Support marketing, merchandising and executive teams as needed.
– This position will encompass the best of online marketing, web marketing and internet marketing

Qualifications

– 2+ years PPC / paid search marketing campaign management experience.
– BS/BA degree.
– Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook).
– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) and variables (Quality Score).
– Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations.
– Ability to grasp technical and business problems and be able to quickly formulate ideas with incomplete information.
– Strong Excel skills
– Excellent verbal and written communication skills.
– Knowledge of tracking and analytics software
– Analytical mind
– Google AdWords certified a plus
– Passion for health, wellness, vitamins, herbs, nutrition, natural products.

You can find out more information about this position here:
http://www.smartrecruiters.com/LuckyVitaminCorporation/1122962-search-engine-marketing-specialist

Interactive Account Manager Job Opening in Houston and Dallas Texas

Are you an internet marketer with hotel or resort marketing experience? Are you looking for a new challenge within a dynamic agency environment? If so, read on…

Standing Dog Interactive

Standing Dog LLC, an Interactive Marketing Agency based in Dallas, TX, is currently looking to expand its Houston office. Standing Dog specializes in the hospitality and travel industry and is seeking an Interactive Account Manager to assist with the day-to-day management and support of the e-marketing initiatives for our clients. This will include participating in client calls, developing and executing online marketing campaigns, generating and delivering timely reporting, project management and other activities necessary to enhance this company’s visibility on the web and overall market share. Success metrics will include growth in web traffic, improvement in online conversion rates and ROI based on online sales.

Interactive Account Manager

Responsibilities:
• Participate in client calls and strategy sessions to help support the setting of client objectives and goals along with the development of marketing projects and initiatives for the resort
• Work closely with the project team members in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the client’s projects
• Communicate the client’s goals and represent the client’s interests to the team
• Conduct market research to assist team in determining the best opportunities for clients’ marketing initiatives, as well as developing an understanding of what the competition is doing
• Assist in the development and writing of proposals when needed
• Assist in the execution of marketing plans including Banner Ad Placements, Search Engine Marketing Campaigns, Email Campaigns, etc.
• Assist in the preparation of weekly and ad hoc reporting

Qualifications:
• Bachelor’s degree or equivalent in Marketing or Hospitality Management
• Experience in the hospitality industry is a plus
• 2-3+ years of interactive marketing experience
• Understanding of Search Engine Marketing (SEM), both pay-per-click marketing and search engine optimization
• Experience in online marketing with OTA partners (Expedia, Hotels.com, etc.) and working with travel review sites such as TripAdvisor
• Experience in email marketing
• Extremely detail oriented
• Excellent communication skills
• Proficiency with Excel
• High level of initiative and work well in a team environment
• Experience in project management or comprehensive understanding of project management principles is a plus
• Experience in web site design and/or comprehensive understanding of web site design principals is a plus

Benefits:
Standing Dog offers our employees competitive compensation, based on previous experience and a comprehensive benefits package including medical, dental, vision, and 401K plan with employer contributions, as well as a positive and team-based working environment. We are a Dallas based company, but this position will be located in Houston.

If you are interested in applying for this position, please contact me.

Search Engine Optimization Manager Job Opening – Dallas Texas

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area.

If you would like more information about this open position, feel free to contact me directly and I will be happy to pass the contact information on to you. Here is the job description:

This individual will be responsible for working with our existing Search Optimization team and with applicable account managers to provide strategic SEO services for our clients. Success metrics will be based on growth in overall qualified organic traffic for client sites and in some instances on ranking of specific keyword phrases. Client ROI will also be considered as a performance indicator. This position would be ideal for someone with several years of Search Engine Optimization experience who would like an opportunity to work on major client accounts.

The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. From time to time this individual will be asked to present SEO audit findings to our clients via either conference calls or in-person presentations.

Primary Responsibilities
– Reporting and analysis of current and historical SEO campaigns
– Perform client specific keyword research and competitive analysis
– Perform technical SEO Audits of client websites
– Identify, recommend and implement on-page website SEO optimization
– Identify configuration and duplicate content issues and recommend remedies
– Perform Backlink analysis, opportunity identification, solicitation and optimization
– Day-to-day client relationship management, as needed

Qualifications
– Associate or Bachelor’s degree in business, marketing, communications or other related subject preferred and 2+ years SEO experience.
– 2+ years of hands-on experience executing technical SEO best practices, monitoring and reporting, proactively adjusting tactics.
– Hands-on experience with Google Analytics, Google Webmaster Tools, SEOmoz, Open Site Explorer, Majestic SEO, Advanced Web Rankings, Internet Business Promoter
– Fluency in SEO core elements including, but not limited to: On-page and Off-page tactics, Optimization of site navigation, internal linking structure, URL structure, Title, Meta Descriptions, Headers, dynamic and static page templates, XML sitemaps, Canonical Tags, etc.)
– Experience with emerging standards of HTML
– Knowledge of CSS enhancements to better search engine visibility and technical optimization.
– Microsoft Office skills (Word, Excel, PowerPoint, Outlook)

Search Engine Optimization Job Openings – Dallas Texas

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. I learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco.

If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.

PPC Marketing Specialist
A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

– Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities

– Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives

– Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports

– Prioritize between dozens of opportunities to choose the most important tasks

– Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns

SEO Sales Executive Dallas:
This position is perm and you would be working for an Internet Marketing Company specializing in SEO Paid Search management, Re-Marketing and datafeed distribution. They are in need of a sales executive for their SEO and consulting services. The position is available to an individual that displays a high level of internet expertise and keeps up to date with advances in search engine marketing. The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. You must have strong experience in closing sales, experience in med. to long sales cycles and strong on your SEO knowledge. Excellent base plus commission.

SEO Sales Engineer in Dallas:
This position is perm and you would be working for an Internet Marketing Company specializing in SEO Paid Search management, Re-Marketing and datafeed distribution. This role would be working with the SEO Sales Executive to help with the more detailed technical info of SEO and Digital Marketing.

SEO PM in San Francisco, California
This position is perm in San Francisco. You would be working onsite at the GAP as a Program Manager to manage ongoing large-scale engagement. The Program Manager will be required to manage day-to-day operations for SEO programs, identify new program growth opportunities and manage client relationship. SEO experience is highly recommended.

PPC Pay Per Click Marketing Specialist Job Opening – Dallas Texas

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Primary Job Responsibilities

– Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities
– Provide analysis of existing PPC campaign performances and devise actionable optimization insight for recommendations and strategies to align with our client objectives
– Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports
– Prioritize between dozens of opportunities to choose the most important tasks
– Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns

Desired Skills & Experience

– 1-2years of Paid Search experience, including;

– Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
– Experience using offline PPC management tools (i.e. Google AdWords Editor, Microsoft AdCenter Desktop, Yahoo! Search Marketing Desktop)
– Knowledge of third party bid management tools (i.e. DoubleClick – DART, DFA)
– Google AdWords and Google Analytics Certified; preferred

– Bachelor’s degree required; preferably in a related field
– Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)
– Strong interpersonal, verbal and written communication skills
– Creative,analytical and takes initiative, along with a strong attention to detail
– Ability to work self-directed, under pressure, meet agency deadlines, manage multiple projects simultaneously, and review and analyze data

You can apply for this position by contacting me directly.

Director of Search Engine Optimization – Dallas Texas

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. If you have the qualifications, then feel free to get in touch with me and I will forward over the contact details to you. Here is the job description, as forwarded to me:

Director of Search Engine Optimization – Travel Industry

Director of organic search engine optimization programs and relationships (i.e. Google, Yahoo, etc), on behalf of the enterprise as well as individual hotel properties and clusters. Works in partnership with all brands to determine appropriate funding levels and performance targets for search optimization efforts. Works closely content & design/development to establish and implement best practices to achieve search engine rankings. Establishes guidance and programs for individual hotels with SEO needs.
– Plans, and implements natural search programs for identified hotel.
– Executes the strategic planning and coordination of SEO programs to advance company goals, while supporting communication plans of key messages to internal and external stakeholders.
– Develops plan to implement long term goals for demand generation through search engine optimization that become the basis for short term goals and annual operational planning.
– Develops the appropriate objectives for the business and executes those methodologies by which those objectives are going to be accomplished.
– Manages activities for demand generation through search and confers as appropriate with key stakeholders and departments (Brands, Customer Marketing, hotels and other Global On-Line Services departments), so objectives are accomplished.
– Establishes communication plan as established by department head.
– Establishes measurements of demand generation, working with the analytics team, to ensure effectiveness, usage and awareness.
– Manages the development and administration of search activities including SEO campaigns and search integration.
– Helps to establish work priorities and achieving management objectives.
– Executes directives of organization’s mission, goals and objectives and demonstrates through ongoing and direct motivation, communication, group dynamics and leadership.
– Conducts effective management of third party partners. Identifies primary vendors. Negotiates and monitors quality cost of services.
– Manages effective partnerships with outside vendors, internal constituents, other departments, etc.
– Manage a group of four search engine marketing professionals interacting with both brand and hotel key stakeholders.
– Directs managers for implementation to ensure that demand generation activities deliver targeted ROI.
– Implements and maintains systems to ensure compliance.
– Assesses actual performance against standards to determine whether the campaign is on target to reach its goals and takes corrective actions as necessary.
– Ensures business plan and goals are being followed and achieved, providing feedback or revising the plan, if needed.
– Enforces policies and procedures that will improve the overall operation and effectiveness of the Company.
– Evaluates web analytics works within targeted markets.
– Works within established marketing, brand, or campaign budget.
– Reviews and makes appropriate adjustments in activities and expenses throughout the year to ensure campaign results.

The individual must possess the following knowledge, skills and abilities and be able to perform the essential functions of the job, with or without reasonable accommodation.
– Demonstrated ability to develop and manage search engine optimization activities.
– The ability to develop SEO programs for brands and individual hotels to participate in and establish reporting (format, timing, delivery, etc.).
– Excellent presentation and public speaking skills, as well as excellent written communication skills.
– Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing.
– Absolute discretion and confidentiality regarding sensitive information.
– Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals.
– Strong problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems, ability to help develop problem solving skills among other team members as appropriate.
– Ability to advocate and implement professional development for self and others, including capability to work with peers and other resources to provide development and mentoring opportunities; includes adherence to organization’s standards for performance feedback.
– Ability to assimilate new concepts and practices into position and the department and provide effective training to peers for on-the-job training, policies and procedures, departmental training topics and professional development.
– Understanding of principles and practical application of direct response marketing.
– Financial acumen budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets.
– Strong analytical skills and knowledge of business mathematics, including ability to calculate percentage changes and averages/weighted averages; working knowledge of Microsoft Excel, including ability to understand/manipulate basic spreadsheets.
– Ability to work independently; includes ability to recognize need for involvement of other teams/peers and capability to effectively facilitate that collaboration.

REQUIRED QUALIFICATIONS
– Four (4) year college degree of significant work experience in lieu thereof
– Significant experience four (4) or more years search engine optimization marketing roles
– Ability to travel 20% as required.
– Knowledge of search engine marketing, conversion metrics, direct marketing principles and SEO best practices

PREFERRED QUALIFICATIONS
– Hospitality industry experience preferred, with a mix of experience from distribution or web services roles