Bill Hartzer

Logic361 Launches Automated Bid and Ad Recommendations Software for Google Adwords and Yahoo Search Marketing

There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for ...

Is Your Business Built on Pay Per Click PPC Quicksand?

Guest Post by Winton Churchill Your success with pay-per-click may be setting you up for a revenue shortfall. This is one of the challenges I see impacting those with a complex sales cycle. Recently a client came to me who had been very successful in just this type of situation. They had ...

DART Search Now Supports Bid Management and Conversion Tracking Ask Sponsored Listings

  DoubleClick and IAC Advertising Solutions have launched DART Search's bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL). There is now deeper integration via the ASL API. If you're a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In ...

Google and Hearst-Argyle Television Strike Google AdWords Deal

  Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google's Pay Per Click (PPC) advertising. Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is ...

Google Launches Video AdSense Units

On the Google AdSense blog there's a new post introducing video adsense units. You can now add video to your site and make money. This is a very cool new feature, which will add more content to your site--and it also gets us even closer to real "true" contextual video. AdSense ...

Network Solutions and Ingenio Partner to Offer Pay Per Call

    Network Solutions is partnering with Ingenio to offer Pay Per Call services to small businesses. This new partnership seeks to expand visibility for local businesses who want telephone leads from customers who are ready to buy their products or services. Ingenio recently signed the agreement with Network Solutions ...

Funniest Pay Per Click Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there's a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright ...

EarthLink Traffic Builder – A Good Deal or Not?

EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions "guarantees" the number of clicks or "visitors" to their customers' business website. EarthLink Business Solutions calls this new service "EarthLink Traffic Builder". The subscription term is 12 months and "guarantees" ...

Marketo Search Marketing Tools Integrated with Salesforce.com AppExchange

Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they're now available on the Salesforce.com AppExchange. Marketo's Search Engine Marketing software helps optimize the process of generating leads using PPC. Business ...

Visual Sciences Launches New Version of Keyword Bid Management Solution

Visual Sciences, formerly known as WebSideStory, has launched "Visual Sciences Bid 2.0", a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI. Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider ...

March 15th 2010
Tags: Search Engine Optimization 4 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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