There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for ...

Guest Post by Winton Churchill Your success with pay-per-click may be setting you up for a revenue shortfall. This is one of the challenges I see impacting those with a complex sales cycle. Recently a client came to me who had been very successful in just this type of situation. They had ...

  DoubleClick and IAC Advertising Solutions have launched DART Search's bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL). There is now deeper integration via the ASL API. If you're a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In ...

  Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google's Pay Per Click (PPC) advertising. Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is ...

On the Google AdSense blog there's a new post introducing video adsense units. You can now add video to your site and make money. This is a very cool new feature, which will add more content to your site--and it also gets us even closer to real "true" contextual video. AdSense ...

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there's a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright ...

EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions "guarantees" the number of clicks or "visitors" to their customers' business website. EarthLink Business Solutions calls this new service "EarthLink Traffic Builder". The subscription term is 12 months and "guarantees" ...

Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they're now available on the Salesforce.com AppExchange. Marketo's Search Engine Marketing software helps optimize the process of generating leads using PPC. Business ...

Visual Sciences, formerly known as WebSideStory, has launched "Visual Sciences Bid 2.0", a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI. Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider ...

    Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of the top five search engines--with one service. Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsoft's adManager ...