Bill Hartzer

Logic361 Launches Automated Bid and Ad Recommendations Software for Google Adwords and Yahoo Search Marketing

There is a new automated programmatic Search Engine Marketing analysis software out there that attempts to identify Google Adwords and Yahoo Search Advertising revenue and cost savings opportunities. At a time where everyone seems to be cutting costs wherever possible because of the economy, this is a much-needed tool for ...

Is Your Business Built on Pay Per Click PPC Quicksand?

Guest Post by Winton Churchill Your success with pay-per-click may be setting you up for a revenue shortfall. This is one of the challenges I see impacting those with a complex sales cycle. Recently a client came to me who had been very successful in just this type of situation. They had ...

DART Search Now Supports Bid Management and Conversion Tracking Ask Sponsored Listings

  DoubleClick and IAC Advertising Solutions have launched DART Search's bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL). There is now deeper integration via the ASL API. If you're a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In ...

Google and Hearst-Argyle Television Strike Google AdWords Deal

  Google has reached an agreement with Hearst-Argyle Television where Hearst-Argyle Television will be the first television reseller of Google AdWords, Google's Pay Per Click (PPC) advertising. Hearst-Argyle Television owns a lot of television stations across the USA and has access to a lot of local advertisers. The following is ...

Google Launches Video AdSense Units

On the Google AdSense blog there's a new post introducing video adsense units. You can now add video to your site and make money. This is a very cool new feature, which will add more content to your site--and it also gets us even closer to real "true" contextual video. AdSense ...

Network Solutions and Ingenio Partner to Offer Pay Per Call

    Network Solutions is partnering with Ingenio to offer Pay Per Call services to small businesses. This new partnership seeks to expand visibility for local businesses who want telephone leads from customers who are ready to buy their products or services. Ingenio recently signed the agreement with Network Solutions ...

Funniest Pay Per Click Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there's a lot of competition for keyword phrases that cost a lot. Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright ...

EarthLink Traffic Builder - A Good Deal or Not?

EarthLink Business Solutions, a division of EarthLink, Inc. (the web hosting company), is introducing a subscription service where EarthLink Business Solutions "guarantees" the number of clicks or "visitors" to their customers' business website. EarthLink Business Solutions calls this new service "EarthLink Traffic Builder". The subscription term is 12 months and "guarantees" ...

Marketo Search Marketing Tools Integrated with Salesforce.com AppExchange

Marketo, a company that provides marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, has integrated their PPC (Pay Per Click) tools with Salesforce and they're now available on the Salesforce.com AppExchange. Marketo's Search Engine Marketing software helps optimize the process of generating leads using PPC. Business ...

Visual Sciences Launches New Version of Keyword Bid Management Solution

Visual Sciences, formerly known as WebSideStory, has launched "Visual Sciences Bid 2.0", a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI. Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider ...

Amazon.com Shuts Down Amazon Associates Affiliate Program

Amazon.com has "jumped the gun" so to speak and shut down its affiliate program, the Amazon Associates Program, to associates who live in the State of North Carolina. Amazon.com is taking this unprecedented step of shutting down their affiliate program ahead of what they're calling an "unconstitutional tax collection scheme ...
June 24th 2009
Tags: Word of Mouth Marketing 3 Comments

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn "word of mouth" into actual ...
June 18th 2009
Tags: Internet Usage 6 Comments

comScore Releases May 2009 Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion core searches. Google's websites continued to lead the US search market in April 2009 with 65.0 percent of the searches conducted, followed by Yahoo! (20.1 percent), ...
June 17th 2009
Tags: Ask.com, Search Engines 9 Comments

Ask.com Unveils Database of 300 Million Questions and Answers

Got a question? Well, according to Ask.com, they have the answer. Well, apparently they now have the answers to 300 million questions. Ask.com has unveiled a database of 300 million "Q&A pairs". Ask.com used their "proprietary core search technology" launched in the fall of 2008 and came up with 300 million ...
June 8th 2009
Tags: Search Engine Marketing 18 Comments

User Centric Releases Results of Eye Tracking Study: Google Versus Bing

User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is interesting to note is that sponsored links are attracting more attention than they are on Google. Google users appear to be more aware of the ...

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