Why Bloggers Need to Audit their Links

Link audits are essential for bloggers who wish to optimize their sites for search engines. They are now just as important as developing the right content and getting people to link to your site.

Ever since Google rolled out the first version of Penguin, negative SEO has become a serious concern. Penguin’s algorithm penalizes websites that used manipulative methods of link building to attain high rankings, such as spamming the comment sections of other websites. That legacy spam could now damage the rankings of those websites. However, many legitimate websites have also been affected by the algorithm change. [Read more...]

Guest Blogging is Not Dead

guest blogging is not dead

No, guest blogging is not dead. In fact, it’s alive and well, and it’s a great marketing tactic to open up your business and personal brand to opportunities and audiences that you normally would not have a chance to reach. Recently, Matt Cutts, the head of web spam for Google, declared that guest blogging for SEO was dead. And there has been a lot of publicity lately because of his statements about guest blogging. [Read more...]

Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog. There are always the really bad comments that make no sense at all, and then there are actual comments by real people.

Occasionally I get some really funny blog comments. And this one, left below, is pretty funny if you ask me. Apparently, the blog comment spammer forgot to “spin” the text before they posted the comment. If you’re not familiar with spinning, it involves using code (as you’ll see below) to randomly choose a phrase or keyword and create text that’s supposed to be unique. In some sort of effort to bypass Google’s duplicate content filter.

Sometimes it works and sometimes it doesn’t. Apparently this comment didn’t work very well for this blog comment spammer. Here’s the comment they left.

{
{I have|I’ve} been {surfing|browsing} online more than {three|3|2|4}
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{It’s|It is} pretty worth enough for me.

{In my opinion|Personally|In my view}, if all {webmasters|site
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I {couldn’t|could not} {resist|refrain from} commenting.

{Very well|Perfectly|Well|Exceptionally well} written!|
{I will|I’ll} {right away|immediately} {take hold of|grab|clutch|grasp|seize|snatch} your {rss|rss feed} as I {can not|can’t} {in
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that|in order that} I {may just|may|could} subscribe.
Thanks.|
{It is|It’s} {appropriate|perfect|the best} time to make some plans for the future and {it is|it’s} time to be
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{Perhaps|Maybe} you {could|can} write next articles referring to this
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{It’s|It is} {lovely|pretty|beautiful} {worth|value|price} {enough|sufficient} for me.
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I am sure this {article|post|piece of writing|paragraph} has touched
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{sister|younger sister} is analyzing {such|these|these kinds of} things, {so|thus|therefore} I am
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{Saved as a favorite|bookmarked!!}, {I really like|I like|I love} {your blog|your site|your web site|your website}!|
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is} {also very|extremely|very|also really|really}
good.|
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{blog|website|web site|site}. I stumbledupon it ;) {I will|I am going to|I’m going
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Money and freedom {is the best|is the greatest} way to change, may
you be rich and continue to {help|guide} {other people|others}.|
Woah! I’m really {loving|enjoying|digging} the template/theme of this {site|website|blog}.
It’s simple, yet effective. A lot of times it’s {very hard|very difficult|challenging|tough|difficult|hard} to get that “perfect balance” between {superb usability|user
friendliness|usability} and {visual appearance|visual appeal|appearance}.

I must say {that you’ve|you have|you’ve} done a {awesome|amazing|very good|superb|fantastic|excellent|great} job with
this. {In addition|Additionally|Also}, the blog loads {very|extremely|super} {fast|quick} for me on {Safari|Internet explorer|Chrome|Opera|Firefox}.
{Superb|Exceptional|Outstanding|Excellent} Blog!|
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You have touched some {nice|pleasant|good|fastidious} {points|factors|things} here.

Any way keep up wrinting.|
{I love|I really like|I enjoy|I like|Everyone loves} what you guys {are|are
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{|my|our||my personal|my own} blogroll.|
{Howdy|Hi there|Hey there|Hi|Hello|Hey}! Someone in my {Myspace|Facebook}
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I’m {book-marking|bookmarking} and will be tweeting this to my followers!
{Terrific|Wonderful|Great|Fantastic|Outstanding|Exceptional|Superb|Excellent} blog and {wonderful|terrific|brilliant|amazing|great|excellent|fantastic|outstanding|superb} {style
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{I love|I really like|I enjoy|I like|Everyone
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{This sort of|This type of|Such|This kind of} clever work and {exposure|coverage|reporting}!

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{Howdy|Hi there|Hey there|Hi|Hello|Hey} would you mind {stating|sharing}
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time {making a decision|selecting|choosing|deciding} between BlogEngine/Wordpress/B2evolution and Drupal.
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something {completely unique|unique}.
P.S {My apologies|Apologies|Sorry} for {getting|being} off-topic but I had
to ask!|
{Howdy|Hi there|Hi|Hey there|Hello|Hey} would you mind letting me know which {webhost|hosting company|web
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I’ve loaded your blog in 3 {completely different|different} {internet browsers|web browsers|browsers} and I must say this blog loads a
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{internet hosting|web hosting|hosting} provider at
a {honest|reasonable|fair} price? {Thanks a lot|Kudos|Cheers|Thank you|Many thanks|Thanks}, I appreciate it!|
{I love|I really like|I like|Everyone loves} it {when people|when
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Thank you for the {auspicious|good} writeup.
It in fact was a amusement account it. Look advanced to {far|more} added agreeable from you!
{By the way|However}, how {can|could} we communicate?|
{Howdy|Hi there|Hey there|Hello|Hey} just wanted to give you a quick heads up.
The {text|words} in your {content|post|article} seem to be running off the
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though! Hope you get the {problem|issue} {solved|resolved|fixed} soon.
{Kudos|Cheers|Many thanks|Thanks}|
This is a topic {that is|that’s|which is} {close to|near to} my heart…
{Cheers|Many thanks|Best wishes|Take care|Thank you}!

{Where|Exactly where} are your contact details though?|
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out any {topic|matter} on {net|web} as compared to {books|textbooks},
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I’m having {a tough time|problems|trouble} locating it but,
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I’ve got some {creative ideas|recommendations|suggestions|ideas} for your blog
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{Hola|Hey there|Hi|Hello|Greetings}! I’ve been {following|reading} your {site|web site|website|weblog|blog}
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I {enjoy|really like|love} the {knowledge|info|information} you {present|provide} here
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Its {like you|such as you} {read|learn} my {mind|thoughts}!

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{A great|An excellent|A fantastic} read. {I’ll|I will} {definitely|certainly} be back.|
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{Howdy|Hi there|Hi|Hello}, i read your blog {occasionally|from time to time} and
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{assistance|help|support} is very much appreciated.|
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{article|post}! {It is the|It’s the} little changes
{that make|which will make|that produce|that will make} {the biggest|the largest|the greatest|the most important|the most significant}
changes. {Thanks a lot|Thanks|Many thanks} for sharing!|
{I really|I truly|I seriously|I absolutely} love {your
blog|your site|your website}.. {Very nice|Excellent|Pleasant|Great}
colors & theme. Did you {create|develop|make|build} {this website|this site|this web site|this amazing site} yourself?
Please reply back as I’m {looking to|trying to|planning to|wanting to|hoping to|attempting to}
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{Thanks|Many thanks|Thank you|Cheers|Appreciate
it|Kudos}!|
{Hi there|Hello there|Howdy}! This {post|article|blog post}
{couldn’t|could not} be written {any better|much better}!

{Reading through|Looking at|Going through|Looking through}
this {post|article} reminds me of my previous roommate!
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{I will|I’ll|I am going to|I most certainly will} {forward|send} {this article|this information|this
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{Wow|Whoa|Incredible|Amazing}! This blog looks {exactly|just} like my old one!
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{You made|You’ve made|You have made} some {decent|good|really good} points there.

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{Hi|Hello|Hi there|What’s up}, I {log on to|check|read} your
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{I just|I simply} {would like to|want to|wish to} {give you a|offer you a} {huge|big} thumbs up
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{coming back to|returning to} {your blog|your site|your
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{I have|I’ve} bookmarked it in my google bookmarks.

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this {in future}. {A lot of|Lots of|Many|Numerous} {other folks|folks|other people|people} {will be|shall be|might be|will probably be|can be|will likely be} benefited {from your|out of your} writing.

Cheers!|
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IE {still|nonetheless} is the {marketplace|market}
{leader|chief} and {a large|a good|a big|a
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{Hi|Hello}, i think that i saw you visited my {blog|weblog|website|web site|site} {so|thus} i
came to “return the favor”.{I am|I’m} {trying to|attempting to} find things to {improve|enhance} my {website|site|web site}!I suppose its
ok to use {some of|a few of} your ideas!!\

What’s funny, is they actually say where they live: New Caney|Kingwood|Huffman|Porter|Houston|Dallas|Austin|Lubbock|Humble|Atascocita Texas.

My Best Blog Posts of 2013

best blog posts 2013

2013 was a pretty exciting year, and there has been a lot of activity in the search engine optimization industry this past year. Looking back, the updates to the Google Penguin algorithm and Google Penguin Recovery have been the most memorable for me, since I’ve been so involved with companies recovering from “bad SEO practices” in the past several years. but that’s not only what has been interesting. There have been quite a few posts that I didn’t expect to get so popular. With my ultimate goal of writing a blog post each day, there have been quite a few memorable ones. Here’s my wrap-up of my most memorable and best blog posts of 2013.

How to Make Your Links Do Follow Links in Google+ – This was a banner year for me on Google Plus. I’ve worked to build my presence on Google+, and have been pretty successful at it, at the same time. I’ve had a few posts that have received over 5,000 +1s and just as many Shares. But this post stands out.

Never Use a Hyphenated Domain Name for Your Website – If you asked me last year about domain names and hyphens, I would not have thought that I would make this post during 2013. But someone did an experiment that was interesting to watch with memorable results. I’m still on the fence, though, about hyphenated domains. I prefer to not use a hyphen if possible, though. The exception would be a domain for your own name. Like if I couldn’t get billhartzer.com for my own site and all of the good TLDs were taken, I would still go with bill-hartzer.com if I had more of a ‘generic’ or ‘common’ name. That said, you could still rank for your name with a hyphen.

Does Buying Facebook Likes Help Search Engine Rankings? – I cannot believe that people still buy Facebook Likes in the hopes that it will help their Facebook page and even help their search engine rankings. Snake Oil is all I can say.

Regions Bank Fails to Renew Domain Name – Web Site Goes Down – I love to write about these sorts of things. So easy to do but even the most basic things like renewing your company’s domain name WHEN YOU ARE A BANK get messed up. Regions Bank website went down and a lot of their customers were unhappy.

How to Fix Google Analytics to Properly Calculate Bounce Rate – One of my most favorite posts from this past year. This Google Analytics “hack” allows you to actually see the proper data from Google Analytics. This post got a lot of links and people still keep linking to it. Talk about link earning. Really. Perfect example of a link earning blog post. Earn your links by writing about stuff that will help people. And it will get links.

So, there you have it. Not the huge really long list of blog posts that I wrote this past year, but a good overview of a few that had the most traffic for me. There are others that were written even a few years ago that had more traffic in 2013 than I ever had hoped. But these are my best blog posts of the posts I wrote in 2013.

Cyber Monday Publicity Stunt: Amazon Octcopter Package Delivery

Today is Cyber Monday, Monday December 2, 2013. What better to get free publicity (and plenty of it, mind you) by coming up with a publicity stunt. I’m going to go out on a limb here, and call it like I see it: Amazon’s Jeff Bezos’ appearance on CBS television last night on 60 Minutes was nothing but a publicity stunt. Perfect timing, too, huh? Right before Cyber Monday.

amazon prime air drone

According to cNet:

In the next five years, the Internet retail giant expects to use small drones to deliver packages to customer doorsteps within 30 minutes of their order.

I can imagine this technology, which would be welcome in certain cities, would be feasible. I just don’t know how they would pull it off, though, as wouldn’t there be issues with people taking the package and then putting it in a place outside so that the octocopter can take off again? What if someone actually KEPT the device? What then?

Okay, so let’s take a look at Amazon’s new “delivery system” that they’re supposedly testing:

Why am I so skeptical? Why do I think this is nothing but a publicity stunt by Amazon to get free publicity just before (and on) Cyber Monday?

Do you remember the Domino’s Pizza publicity stunt done back in June 2013? 6 months ago? Take a look:

And in case you miss your drone delivery, you will probably get one of these notices from Amazon:

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

blog spam

Photo courtesy Indium.com blog http://blogs.indium.com/blog/rick-shorts-b2b-marcom-blog/can-spam-b2b-marcom

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts:

I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. I am more interested in the conversation, and the comments by real people that are left on my blog posts: and I love engaging and talking with my blog readers.

But in case you thought that you were doing a great job at getting your comment spam to show up on blogs all over the place, I should tell you that the comments that you are attempting to leave just won’t cut it. I don’t even think an automated bot of some sort would allow comments like these on a blog. Here is a copy of the blog comment spam that you left. I think it’s hilarious, if you ask me. And yes, you had better go look at your script, because it just isn’t working right for some reason. Can you tell?

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I {couldn’t|could not} {resist|refrain from} commenting.
{Very well|Perfectly|Well|Exceptionally well} written!|
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Do {you have|you’ve} any? {Please|Kindly} {allow|permit|let} me {realize|recognize|understand|recognise|know} {so that|in order that} I {may just|may|could} subscribe.
Thanks.|
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{Perhaps|Maybe} you {could|can} write next articles
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{here|at this place} at this {blog|weblog|webpage|website|web site}, I
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{nice|pleasant|good|fastidious} {article|post|piece of writing|paragraph} on building up
new {blog|weblog|webpage|website|web site}.|
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{Saved as a favorite|bookmarked!!}, {I really like|I like|I
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Way cool! Some {very|extremely} valid points!
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{and the|and also the|plus the}rest of the {site is|website is} {also very|extremely|very|also really|really} good.|
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Money and freedom {is the best|is the greatest}
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Woah! I’m really {loving|enjoying|digging} the template/theme of this {site|website|blog}.
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{awesome|amazing|very good|superb|fantastic|excellent|great} job
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loads {very|extremely|super} {fast|quick} for me on {Safari|Interne explorer|Chrome|Opera|Firefox}.

{Superb|Exceptional|Outstanding|Excellent} Blog!|
Thes are {really|actually|in fact|truly|genuinely} {great|enormous|impressive|wonderful|fantastic} ideas in
{regarding|concerning|about|on the topic of} blogging.
You have touched some {nice|pleasant|good|fastidious} {points|factors|things} here.

Any way keep up wrinting.|
{I love|I really like|I enjoy|I like|Everyone loves} what you guys {are|are usually|tend to
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{|my|our||my personal|my own} blogroll.|
{Howdy|Hi there|Hey there|Hi|Hello|Hey}! Someone in
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I’m {book-marking|bookmarking} and will be tweeting this to my
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and {wonderful|terrific|brilliant|amazing|great|excellent|fantastic|outstanding|superb} {style and design|design and style|design}.|
{I love|I really like|I enjoy|I like|Everyone loves} what you guys {are|are usually|tend to be} up too.
{This sort of|This type of|Such|This kind of} clever work and {exposure|coverage|reporting}!
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{Howdy|Hi there|Hey there|Hi|Hello|Hey}
would you mind {stating|sharing} which blog platform you’re {working with|using}?
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blog {in the near future|soon} butt I’m having a {tough|difficult|hard} time {making a
decision|selecting|choosing|deciding} between BlogEngine/Wordpress/B2evolution and
Drupal. The reason I ask is because your {design and style|design|layout} seems different then most blogs and I’m looking for something {completely unique|unique}.
P.S {My apologies|Apologies|Sorry} for {getting|being} off-topic but I had to
ask!|
{Howdy|Hi there|Hi|Heyy there|Hello|Hey} would you mind letting
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{utilizing|working with|using}? I’ve loaded your blog in 3
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{honest|reasonable|fair} price? {Thanks a lot|Kudos|Cheers|Thank
you|Many thanks|Thanks}, I appreciate it!|
{I love|I really like|I like|Everyone loves} it {when people|when individuals|when folks|whenever
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Thank you for the {auspicious|good} writeup. It in fact was a amusement
account it. Look advanced to {far|more} added
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communicate?|
{Howdy|Hi there|Hey there|Hello|Hey} just wanted to give you
a quick heads up. The {text|words} iin your {content|post|article} seem to be running
off the screen in {Ie|Internet explorer|Chrome|Firefox|Safari|Opera}.
I’m not sure if this is a {format|formatting}
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but I {thought|figured} I’d post to let you know. The {style and design|design and style|layout|design} look great though!
Hope you get the {problem|issue} {solved|resolved|fixed} soon.
{Kudos|Cheers|Many thanks|Thanks}|
This is a topic {that is|that’s|which is} {close to|near to}
my heart… {Cheers|Many thanks|Best wishes|Take care|Thank you}!
{Where|Exactly where} are your contact details though?|
It’s vry {easy|simple|trouble-free|straightforward|effortless} to
find out any {topic|matter} on {net|web} as compared to {books|textbooks}, as I found this {article|post|piece of writing|paragraph} at this {website|web site|site|web page}.|
Does your {site|website|blog} have a contact page? I’m having
{a tough time|problems|trouble} locating it but,
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I’ve got some {creative ideas|recommendations|suggestions|ideas} for your
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{develop|improve|expand|grow} over time.|
{Hola|Hey there|Hi|Hello|Greetings}! I’ve been {following|reading} your {site|web site|website|weblog|blog} for {a long time|a while|some
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{New Caney|Kingwood|Huffman|Porter|Houston|Dallas|Austin|Lubbock|Humble|Atascocita}
{Tx|Texas}! Just wanted tto {tell you|mention|say} keep up the {fantastic|excellent|great|good} {job|work}!|
Greetings from {Idaho|Carolina|Ohio|Colorado|Florida|Los angeles|California}!
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{quick|fast} your blog loaded on my {mobile|cell
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{I think|I feel|I believe} {that you|that you simply|that you just} {could|can}
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{Howdy|Hi there|Hi|Hello}, i read your blog {occasionally|from time to time} and i own a similar one and i was just {wondering|curious} if you
get a lot of spam {comments|responses|feedback|remarks}?
If so how do you {prevent|reduce|stop|protect against} it, any plugin
or anything you can {advise|suggest|recommend}? I get so much lately it’s
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{It is the|It’s the} little changes {that make|which will make|that produce|that will make} {the biggest|the largest|the greatest|the most important|the most significant} changes.
{Thanks a lot|Thanks|Many thanks} for sharing!|
{I really|I truly|I seriously|I absolutely} love {your blog|your site|your
website}.. {Very nice|Excellent|Pleasant|Great} colors & theme.
Did you {create|develop|make|build} {this website|this site|this web site|this
amazing site} yourself? Please reply back as I’m {looking to|trying
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{would like to|want to|would love to} {know|learn|find out} where
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{Thanks|Many thanks|Thank you|Cheers|Appreciate
it|Kudos}!|
{Hi there|Hello there|Howdy}! This {post|article|blog post} {couldn’t|could not} be written {any
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{I will|I’ll|I am going to|I most certainly will} {forward|send} {this
article|this information|this post} to him.

{Pretty sure|Fairly certain} {he will|he’ll|he’s going to} {have a good|have a
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{Wow|Whoa|Incredible|Amazing}! This blog looks {exactly|just} like my old one!
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{There is|There’s} {definately|certainly} {a lot to|a great
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{I like|I love|I really like} {all the|all of the} points {you made|you’ve made|you have made}.|
{You made|You’ve made|You have made} some {decent|good|really good} points there.
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{Hi|Hello|Hi there|What’s up}, I {log on to|check|read} your {new stuff|blogs|blog} {regularly|like every week|daily|on a regular basis}.
Your {story-telling|writing|humoristic} style
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{I wanted|I needed|I want to|I need to} to thank you
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{little bit of|bit of} it. {I have|I’ve got|I have got} you
{bookmarked|book marked|book-marked|saved as a favorite} {to check out|to look at} new {stuff you|things
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{Hi|Hello|Hi there|What’s up}, just wanted to {mention|say|tell
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It was {inspiring|funny|practical|helpful}. Keep on posting!|
I {{leave|drop|{write|create}} a {comment|leave a response}|drop a {comment|leave a response}|{comment|leave a response}}
{each time|when|whenever} I {appreciate|like|especially enjoy} a {post|article} on a {site|{blog|website}|site|website} or {I have|if I
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{It is|Usually it is|Usually it’s|It’s} {a result of|triggered by|caused by}
the {passion|fire|sincerness} {communicated|displayed} in the {post|article} I
{read|looked at|browsed}. And {on|after} this {post|article} 4 Social Media Halloween Costumes for 2013 | Bill Hartzer.
I {{was|was actually} moved|{was|was actually} excited} enough to {drop|{leave|drop|{write|create}}|post} a {thought|{comment|{comment|leave a
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How To: Make Your Old Blog Posts ROCK in the Search Results

Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website. After a period of time, your blog posts become “old news”. Therefore, the search engines (mainly Google) won’t rank your old blog post as well as it previously did, even though you did everything you can: such as verify Google Authorship, get is socialized, and even get lots of links to it.

Old blog posts just don’t have the same “oomph” as they did when you first posted that blog post.

Did you know that it’s possible to revive your old blog posts and make them ROCK (rank much better than they did before) in the search results? Here is a little-known trick that I have been using for a while now. Some wouldn’t necessarily call this a trick per se, but it’s an interesting use of “the system” that Google has set up. The way the Google algorithm deals with blog posts.

So, here is how to revive an old blog post in the search results so that it ranks better than it ever did:

1. First, find the old blog post and edit it. I use WordPress, so after logging in and going to the post, I can simply click “edit” to edit the post.

2. Copy the title and the full text from the blog post. If there were embedded images, that’s fine, keep those. You should be editing the blog post using the “text” or “html” option in the WordPress Dashboard. Copy it all.

3. Paste the code from the blog post (all of the text), including the title, into Notepad or another text editor.

4. Go into WordPress and start a new page. Not a new post, but a new page.

5. Copy the title and the whole entire old blog post into a new page on your site.

6. Publish the page.

7. View the page to make sure that everything copied over just fine.

8. Copy the URL of the new page.

9. Go back and edit your original blog post. Add the following meta tag into the post:

canonical tag

Where “new-blog-page” is the URL of your new blog page that you just created. You can learn more about the canonical tag here or here.

10. Save the blog post.

11. Socialize the blog page, you will want to tweet it, share it on at least a few social sites in order to get it crawled and indexed.

Once you’ve done this, and added the “rel canonical” canonical tag onto the old blog post, you’re essentially passing on all of the “SEO value” over to the new blog page. Google likes blog pages more than they do blog posts (since it’s an old blog post that may not be as timely as it used to be).

The great part of this is that the blog post is still live–so it will still get traffic. But, what will happen is that the new blog page will end up ranking much better than the old blog post ever did.

Why I Changed My Legal Name from Bill Hartzer to BillHartzer.com

I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer”. My legal name is now officially “BillHartzer.com”. I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger.

Bill Hartzer Legally Changes Name

If you have any question about this, whether or not I actually changed my name from Bill Hartzer to BillHartzer.com, here is the Bill Hartzer Name Change.

There have been others in the past that have changed their legal name, but based on my research, I have not found anyone who has officially changed their name to something that reflects the name of their blog. Along with the “dot com” in it. Of course we have Kim Dot Com, and then there is the guy who legally changed his name to Mark Zuckerberg.

But in this case, I have decided, after some serious thought, that I would officially change my name to BillHartzer.com, then name of my internet marketing blog.

If you’re interested in blogging about my name change or are a news outlet or a member of the media wanting to talk about my recent name change to the name of my blog, then I have gone ahead and provided you with a quote below that you can use:

After months and months of corresponding with several internet marketing experts, as well as those family members of mine who would most affected by this, I have made the decision to change my name. I realize that this move is unprecedented, and that people would be skeptical–but for those who know me and for those familiar with my online antics, I am sure that they are not surprised by my latest self-promotional move.

So, those who know my previous online antics, and for those who are familiar with my blatant, self-promotional antics and promotional tactics online, are you really surprised that I have changed my legal name to the name of my internet marketing blog, BillHartzer.com?

Frankly, I was pretty amazed at the fact that it was so easy to legally change my name from Bill Hartzer to BillHartzer.com. I simly filled out some paperwork, actually I downloaded the proper form for the State of Texas, and went ahead and filled it out. A few weeks ago I dropped by the Kaufman County Texas courthouse (you may be familiar with it, the Kaufman County courthouse and the District Attorney’s office has been in the news lately). After finding the right office to give the paperwork to, I then was instructed that I had to get the document notarized. Well, after getting it notarized, which cost about $30 to get handled, I went back to the courthouse and got a court date. It was the end of last week when I finally got the court date–and five minutes in front of the judge and bingo–I got my wish, which was to legally change my name.

The History Behind My Name Change
Ever since I started my site–I got BillHartzer.com back in the early 2000s–I have wanted to get more publicity for the site. I originally had a static web site on the BillHartzer.com, but after a few years decided to turn it into an internet marketing blog, well, first it was just a blog. After a while, I realized that you really needed a lot of links to your web site in order to show up well in the search engine rankings. Turns out that most of the links that I got were using my name, Bill Hartzer, which was fine. But after the Google Penguin algorithm update came along, I realized that one of the things that I needed to do was change the anchor text of a lot of the links pointing to my web site, that I really have too many links with my brand name, Bill Hartzer. So, I had this brilliant idea that if I legally changed my name to BillHartzer.com, then I could get more links to the web site through this self-absorbed self-promotional opportunity. And bingo–a light went off in my head, that I would also get links with a different anchor text. Not necessarily the exact anchor text I want, but it was a change. So here I am, now legally changing my name to BillHartzer.com, the name of my internet marketing blog. That’s why I decided to change my name.

So, going forward, from now on I am no longer known as Bill Hartzer. I am officially, legally, known as BillHartzer.com, they guy with the internet marketing blog.

Does the Perfect Blog Post Really Exist?

I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post”. When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it?

Every blog post should have a call to action. Whether it is just to point out information, or to give your blog readers information about a subject or maybe something newsworthy (blogworthy?), you really need to focus on the ultimate goal of your blog post. If your blog post reaches its goals determines whether or not it is the perfect blog post.

Perhaps your blog post’s goal is to get traffic and views
So, if your blog post is written because you need more traffic to your web site, then fine. That is a goal–and if it reaches its goal then it could be the “perfect blog post”. That blog post is perfect (in your definition).

When it comes to format, though, there really is apparently a perfect blog post (format). Each blog post should have certain defined features or elements. You need certain “elements” or “features” in order for readers to like your blog post. Let’s a different look at how a blog post can be perfect in such as way that it’s not necessarily my definition of a perfect blog post. But, the actual format and features of it–could just make it the perfect blog post.

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