Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. This is where many people make a mistake as they fail to optimize what they put on their web pages, so the miss the ideal opportunity to improve SEO efforts.
Too often though people will just plan their initial website. They have a variety of web pages and they create them and call it good. Your website should always be a work in progress so that it continues to generate new visitors for you. This will also ensure that you get plenty of repeat traffic from people that have been there before. Your site will continue to be trendy and current with new content instead of becoming boring and outdated over time.
Studies indicate that the top ranking sites on the search engines out there are those that have regular updates to their web pages. They also contain a great deal of very good content that is relevant to that their site is all about. You have to evaluate all of it from the view of the search engines. They know that if they want to be of value to the customers they have to give them the best possible experience.
This is why Google is the search engine of choice – they offer lots of information on any subject. There is typically not any reason for a consumer of Google to go to any other search engine. They are going to find what they need high in the pages of search results that come back to them. If that wasn’t the case then they would be starting with other search engines. If you want to place well in Google, then you must continually be adding good content to your web pages.
It is a good idea to get into the habit of routinely adding content to your website. You may decide to write it on your own. However, you can also outsource to a ghostwriter that can offer you some fresh content on a weekly basis. This is a cost effective way of getting better rankings and that will generally also increase your conversion rates. There will always be new topics in your niche that you can use to add content with. Make sure you optimize what you add with keywords that consumers will most likely be typing into the various search engines.