• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Search Engines » Northern Light to Integrate Meaning Extraction into Business Search

Northern Light to Integrate Meaning Extraction into Business Search

Posted on November 16, 2007 Written by Bill Hartzer

Northern LightNorthern Light, a company that provides strategic research portals, business research content, and search technology to global enterprises, is breaking new ground by integrating meaning extraction into their business search. Northern Light also will be incorporating meaning extraction capabilities into their Web business content search engine and future products.

Northern Light integrates “meaning extraction” by identifying critical business issues in the search results.

Northern Light home page

When it comes to business-centric search, meaning extraction determines what information is contained in the documents in the search results–and suggests which business issues they address, assesses the tone of the documents, and directs the user to the documents that are most interesting based on their meaning rather than on their statistically-derived search relevance.

Northern Light has an interesting business search engine that allows you to search full-text articles from about 1,400 trade journals and 22,000 business websites. A total of over 100 million pages of business research content. As an example, I performed a search for “global warming” and got the following results:

Northern Light search results

Northern Light has been offering meaning extraction through their MI Analyst(TM) app that can be integrated into SinglePoint(TM) enterprise market research portals, and is part of Analyst Direct(TM), Northern Light’s individual subscription-based IT market research search engine.

MI Analyst is a app that “mines market research content for relevant competitive intelligence and market trends.”

MI Analyst speeds and improves your ability to analyze reports from internal and external sources, identifying the issues and suggesting the business implications of the content. MI Analyst highlights threats and opportunities regarding products, market share, pricing, new technologies, marketing partnerships, and corporate strategy.

MI Analyst currently is an option for Northern Light’s SinglePoint hosted market research portal and content integration application for large businesses.

Northern Light also has integrated MI Analyst into Analyst Direct, an individual subscription version of SinglePoint that was launched in August 2007. Analyst Direct lets technology marketers, product planners, analyst relations specialists and other professionals search reports from multiple research firms simultaneously, and seamlessly access reports using their existing analyst site logins. More than 80,000 market research reports from over 20 IT analysts such as Forrester, IDC and other leading firms are part of the Analyst Direct database, covering approximately 95 percent of the research published in the multi-billion dollar IT analyst research industry.

Since 1996, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large companies. Northern Light’s current clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett- Packard, SAP, Sprint, and Unisys. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia.

Filed Under: Search Engines

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022
  • Something’s Seriously Wrong with Facebook Notifications July 12, 2022
  • Facebook Internet Tracking Settlement June 24, 2022
  • RankSense Acquired by SEOClarity June 1, 2022
  • LinkedIn Links, Digital Marketing News, and SEO Questions Answered May 9, 2022
  • GoDaddy Ending Forwarding of Existing Shortened Links May 5, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (210)
  • Google (236)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (180)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·