Business.com is launching new Money and Technology channels in an attempt to improve user experience and bring more qualified leads to B2B advertisers who advertise on Business.com.
As part of these new features, Business.com is attempting to deliver “improved usability and audience targeting capabilities around two core needs of every business – money and technology.”
The new Business.com Money Channel and Technology Channel is debuting at the the Search Engine Strategies New York 2008 conference and trade show. If you’re going to be at the SES conference this week (like I am), you might want to check out the Business.com demos. They will demo the new Channels on March 18th and March 19th at booth #153 in Rhinelander Hall.
According to Business.com, the Money Channel and Technology Channel integrates features that attempt to deliver unique value to both users and B2B advertisers, including:
— New business how-to guide content integrated into directory pages – contextually relevant business how-to guides from Work.com (www.work.com), the leading business expert community, help business buyers clarify their needs and define action steps toward a solution.
— More specific search results by business requirements – new Finders enable users to identify vendors offering products or services meeting specific business requirements. For example, users can easily find inventory management software vendors offering web-based systems for small businesses with bar code support and accounting system integration.
— Updated and expanded business taxonomy – hundreds of new product and service categories in the new channels, expanding user choice and improving the ability of advertisers to target listings by product or service niche, attributes and geography.
— New channel and hub landing pages – new pages incorporating navigation, related how-to guides, blog-style news and banner ad sponsorship opportunities.
Avaya is the exclusive sponsor of the new Business.com Technology Channel. The sponsor of the Business.com Money Center is expected to be announced soon.
Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation (NYSE: RHD), is the leading business search engine, directory and pay-per-click advertising network. The Business.com site helps business decision makers quickly find whatever they need to manage and grow their businesses, and the Business.com Network – including premier partners BusinessWeek, Hoovers , Financial Times, Internet.com, and more – enables B2B advertisers to reach qualified buyers wherever they are online. The company also operates Work.com, a B2B community publishing platform featuring more than 4,000 business how-to guides contributed by business experts. Business.com was named to the 2006 Inc. 500 and 2007 BtoB Media Power 50, Los Angeles Business Journal list of Best Places to Work and Deloitte Technology Fast 500.
