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Home » Search Engine Marketing Firms » Juice Media Goes Big: How Two Acquisitions Are Shaking Up the Digital Ad Space

Juice Media Goes Big: How Two Acquisitions Are Shaking Up the Digital Ad Space

Posted on September 18, 2024 Written by Bill Hartzer

Juice Media is raising the stakes. In a bold move to expand its footprint in mobile and digital marketing, the Los Angeles-based media platform has snapped up two high-growth agencies—Mooko Media and Media Design Group (MDG). The acquisitions, completed in April and August of 2024, are set to supercharge Juice Media’s already impressive suite of digital tools, putting them on the cutting edge of media measurement and optimization.

Why does this matter? Because these deals are not just about boosting Juice Media’s offerings—they’re about changing the game. Mooko Media is known for its mobile acquisition strategies, partnering with Fortune 500 companies across major international markets like the U.S., Japan, and China. MDG, on the other hand, has carved out a niche in linear and streaming, helping brands flourish across any device. Together, these two agencies bring serious firepower to Juice Media’s arsenal, creating a one-stop shop for advertisers looking to make their mark on everything from apps to traditional TV.

Mark Zamuner, President at Juice Media, was quick to emphasize what these acquisitions mean for the company’s clients. “We’re building smarter products, and every bit of data helps our models improve. By bringing Mooko and MDG into the fold, we’re able to deliver stronger outcomes for our clients and continue our push as leaders in omnichannel advertising.”

Juice Media has been making waves since being acquired by Altice USA in 2022. The parent company, which operates well-known brands like Optimum and News12, has positioned Juice Media to leverage a treasure trove of audience data and advanced analytics. The end game? Offer marketers better insights and higher returns on their advertising investments.

Joining the Juice Media leadership team are Scott Park, President of Mooko, and Stacy Durand and Ben Zimmerman, MDG’s founding partners. These three bring vast expertise in mobile, streaming, and digital advertising, and they’re expected to play key roles in maintaining Juice’s reputation for transparency, accountability, and, of course, results. As Park puts it, “This merger is a big milestone for Mooko. It’s not just business—it’s about driving performance and empowering brands to make a real difference.”

Durand echoed this sentiment, stressing how MDG’s focus on innovation and precision will continue to benefit clients as they aim to hit their performance and branding goals without compromise.

Starting in 2025, all the brands will operate under the Juice Media banner, creating even more efficiency for customers—think better media pricing and enhanced analytics tools, including cutting-edge video frequency tracking.

Juice Media is clearly on a mission. With these two agencies now part of the family, they’re well-positioned to reshape the advertising landscape and deliver high-impact campaigns across any platform. As the industry evolves, Juice Media is making sure they stay ahead of the curve.

For more, visit Juice Media at https://www.juicemedia.ai.

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About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain name strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing his insights, expertise, and research here on BillHartzer.com for over two decades.

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