Jarrard Inc., a top healthcare communications firm, has just announced the launch of a cutting-edge health technology practice designed to revolutionize how organizations navigate the rapidly evolving digital health landscape.
As the digital health market in the United States gears up to reach a staggering $50 billion in revenue by 2024, Jarrard Inc. is seizing the opportunity to help healthcare organizations keep pace with this growth. With projections indicating a market expansion of approximately 7.5 percent annually, potentially reaching $70 billion by 2028, the demand for expert guidance in this sector has never been higher.
A Pioneer in Healthcare Communications
For nearly two decades, Jarrard Inc. has been a trusted advisor to healthcare leaders, providing strategic guidance to help them navigate complex challenges. Now, with a deep understanding of both the healthcare industry and the technology landscape, Jarrard is uniquely positioned to assist health tech companies in launching, building, and protecting market share. This new practice will also help companies navigate the regulatory environment and communicate effectively with various stakeholders.
Healthcare organizations today face the daunting task of keeping up with the rapid advancements in digital health. From regulatory changes to the integration of technologies like Generative AI, the landscape is increasingly complex. Jarrard’s expertise will be invaluable for these organizations as they strive to incorporate new digital health solutions into their operations.
Leadership and Expertise
Anne Hancock Toomey, Co-Founder and President of Jarrard Inc., expressed her excitement about the new venture. “We are intentionally expanding our work within the healthcare ecosystem to include the innovative tech companies that will help our country make a quantum leap to improve healthcare costs, accessibility, and outcomes – for everyone,” she said.
The new Health Technology Practice is being led by Alex Hunter, a seasoned professional with over 25 years of experience in solving complex public relations challenges. Hunter was most recently the co-founder of the award-winning technology strategic communications agency, The Bulleit Group, where he managed public relations and communications strategies for top technology companies and venture capitalists.
A Vision for the Future
In his new role as Senior Vice President and Health Technology Practice Lead at Jarrard, Hunter will oversee a team dedicated to working with healthcare information technology (HCIT) and digital health companies, as well as the venture capital and private equity firms that fund them. His team will also collaborate with Jarrard’s provider practice leads on technology initiatives for major hospitals, health systems, and health services companies.
“Our mission with the new practice is to help health tech companies navigate the complex communications landscape, amplify their brand presence, and drive meaningful engagement with their target audiences,” Hunter said.
Comprehensive Services for Health Tech Companies
Jarrard’s Health Technology Practice will offer a wide range of services, including crafting dynamic, nuanced narratives, executing targeted stakeholder engagement campaigns, creating engaging content across various platforms, and implementing data-driven digital marketing strategies. These services are designed to help health tech companies effectively communicate their value propositions and achieve their business objectives.
Since its founding in 2006, Jarrard Inc. has consistently responded to surging demand from healthcare organizations experiencing transformative change. The firm has expanded its team by over 10 percent this year alone, now boasting 83 full-time colleagues across 20 states.
Commitment to Excellence
“As healthcare continues to evolve, our firm remains dedicated to ongoing investments in our team and in our offerings,” Toomey added. “We prioritize enriching our firm’s capabilities and developing our team to best serve the industry.”
Jarrard Inc. is a top 10 strategic communications consulting firm focused exclusively on healthcare. Since 2006, the firm has partnered with leaders across the healthcare spectrum, providing expert guidance during high-stakes moments of growth, innovation, change, and reputational challenges. Jarrard Inc. is a division of Chartis, one of the nation’s leading healthcare advisory firms.
